Green River Festival organizers provide options for ticket upgrades, refunds in wake of postponement

  • Lakou Miziki plays the Dean’s Beans Stage during the 2019 Green River Festival. Staff File Photo/PAUL FRANZ

Staff Report
Published: 5/11/2020 7:57:36 PM

GREENFIELD — Organizers of the now-postponed 2020 Green River Festival are asking ticketholders to fill out a form to indicate whether they’ll be keeping their tickets to be upgraded to “Festival Faithful” ticketholders for the 2021 festival or if they want a full refund instead.

The form, which is available online at bit.ly/3cq5MoL, must be filled out by May 31 at midnight. According to a Green River Festival newsletter, refunds will be issued between June 1 and June 10.

Signature Sounds Presents, the Northampton company that holds the festival, announced on April 30 the postponement of this year’s festival in light of the uncertainty surrounding the COVID-19 pandemic. Now in its 34th year, the festival was scheduled for July 10 to July 12 at Greenfield Community College, and will be moved to the following summer.

The postponement of the event, which features more than 30 musical acts performing on multiple stages as well as local food, beer, wine, crafts, children’s activities and a balloon illumination, was made out of concern for safety. Festival Director Jim Olsen said he came to the decision after considerable deliberation and input from local officials and their hosts at GCC.

“We delayed as much as we could, but in the past couple of weeks it became apparent that we couldn’t safely do the festival,” Olsen said at the time of the announcement.

For those who opt to keep their tickets, becoming a “Festival Faithful” ticketholder, the tickets will be upgraded to include early entrance for each day of the 2021 festival, admission to an exclusive musical event as part of the 2021 festival, 20 percent off of 2021 festival merchandise, 10 percent off of Arcadia Folk Festival and Back Porch Festival tickets, and a first crack at buying additional Green River Festival tickets at the lowest price.

Organizers also ask that, if you haven’t purchased tickets yet, consider making a donation to the festival at bit.ly/2YTqc5v. All donors will be entered into a drawing to win a special Green River Festival prize package of two weekend passes to the 2021 event, plus some festival merchandise.


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