Donate to Warm the Children, receive a discount at Green River Shiatsu

  • Green River Shiatsu owner Andy Mathey is offering a 10% discount to all clients who make a donation to Warm the Children throughout the month of December. STAFF PHOTO/CHRIS LARABEE

  • Green River Shiatsu owner Andy Mathey is offering a 10% discount to all clients who make a donation to Warm the Children throughout the month of December. STAFF PHOTO/CHRIS LARABEE

Staff Writer
Published: 11/19/2021 3:56:30 PM

GREENFIELD — After a successful first year of raising money for Warm the Children, Green River Shiatsu is once again offering discounts to patients who give to the charity.

Owner Andy Mathey donated a portion of his income from the month of December last year, but he said his goal this year is to “incentivize” his clients to donate directly to the cause as a way to “crowdsource” more donations.

“It’s a little thing, but it’s a big thing, too,” Mathey said while sitting in his office on Main Street. “Nobody deserves to be cold in the winter, least of all children. … The thought of children being cold or hungry breaks my heart.”

Warm the Children, which is overseen by the Greenfield Recorder, has provided warm clothing for families in need across Franklin County and the North Quabbin region for more than three decades. The fundraiser has grown to provide new coats and clothes to about 900 children each year.

Throughout December, anyone who books an appointment with Mathey at Green River Shiatsu will receive a 10% discount on their treatment if they bring a check for Warm the Children or show that they mailed a check.

Mathey said he “feels a responsibility to help out” and his ties to the region inspire him further.

“It sounds a little cliche, but (Franklin County has) helped raise me. I’ve lived elsewhere for periods of time, but this has been my home,” Mathey recounted. “There’s more poverty here in Franklin County and people in need than a lot of times is recognized. Growing up here, it’s very visible to me and I recognize that.”

He said he was further inspired after seeing the power of longstanding traditions like Monte’s March, which supports the Food Bank of Western Massachusetts, or the Greenfield Tae Kwon Do Center’s annual break-athon for Warm the Children. He added the isolation he and others felt while quarantining during the early stages of the pandemic also inspired him to start raising money beyond his own personal donations as a way to help those most affected.

“Honestly, Monte’s March, I mean, I am absolutely stunned by the amount of resources and money that he raises in that, and how the community comes out to support that,” Mathey said. “We can do a lot more than we think we can.”

Beyond raising money for Warm the Children, Mathey also encourages his patients to bring in bags of non-perishable food items that he will donate to the Center for Self-Reliance Food Pantry in Greenfield. Anyone who brings in a bag of food will also receive a 10% discount.

Green River Shiatsu helped raise more than $1,000 during last year’s Warm the Children fundraising, which Mathey said was a true group effort put forward by his clients.

“People scheduled more treatments, people donated extra rather than just paying their usual fee. They added a little bit of money on knowing that it was going toward it,” he said. “It really wasn’t me — I was the band leader — but my community of patients supported it and made that happen. I wouldn’t have raised any money if they weren’t helping me and supporting it.”

Mathey is also working with Warm the Children organizer Pat Maleno, business manager for the Greenfield Recorder, Athol Daily News and Daily Hampshire Gazette, to find a way to digitize donations because he said it would “streamline” the process and cast a wider net.

“People wouldn’t even necessarily come in and get shiatsu. People in my social media world will say, ‘Oh, that’s so cool Andy’s doing that, I’m going to donate $100 just to help the cause,” Mathey said. “Then I could post it on social media and say, ‘You just push the button and it goes there.’”

While Mathey waits for a possible digital donation option, patients may bring checks made out to “Warm the Children” to his office and he will relay them. Direct donations — and Mathey will honor those with a discount, too — are also accepted.

Or, to send a tax-deductible donation, checks made out to “Warm the Children” can be mailed to the Greenfield Recorder, P.O. Box 1367, Greenfield, MA 01301.

Chris Larabee can be reached at or 413-930-4081.

Greenfield Recorder

14 Hope Street
Greenfield, MA 01302-1367
Phone: (413) 772-0261
Fax: (413) 772-2906


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