Bueno Y Sano says ‘Hola’ to South Deerfield

  • Operations manager Rolando Saravia puts the finishing touches on a pair of burritos Tuesday at Bueno Y Sano in South Deerfield. STAFF PHOTO/DAN LITTLE

  • The steak and mushroom quesadilla at Bueno Y Sano in South Deerfield. STAFF PHOTO/DAN LITTLE

  • The steak and mushroom quesadilla at Bueno Y Sano in South Deerfield. STAFF PHOTO/DAN LITTLE

  • Patrons dine in at Bueno Y Sano on Tuesday in South Deerfield. STAFF PHOTO/DAN LITTLE

  • Bueno Y Sano in South Deerfield opened on Monday. STAFF PHOTO/DAN LITTLE

  • Bueno Y Sano has opened at the former Subway location on Elm Street in South Deerfield. STAFF PHOTO/DAN LITTLE

  • Salsa made from scratch at Bueno Y Sano in South Deerfield. STAFF PHOTO/DAN LITTLE

  • Grilled and stuffed jalapenos at Bueno Y Sano in South Deerfield. STAFF PHOTO/DAN LITTLE

  • Operations manager Rolando Saravia cooks up a quesadilla Tuesday at Bueno Y Sano in South Deerfield. STAFF PHOTO/DAN LITTLE

Staff Writer
Published: 9/11/2019 9:45:14 PM

SOUTH DEERFIELD — The popular burrito shop Bueno Y Sano now has a seventh location, having opened at 2 Elm St. in South Deerfield on Monday.

Founder Bob Lowry became interested in the spot earlier this year after being contacted by new property owners Justin Killeen and Jason Kicza, who purchased the 55 North Main St. building that most recently was a Subway franchise. Lowry said the first day provided some kinks, but he is happy with how business has gone so far.

“Everybody was really great, super-cool about it. And we’re just excited that … there’s just so many people here that are hungry and they want our food,” he said on Tuesday. “Everybody’s super-welcoming. We’ve been hearing for weeks how excited everybody was. Every time somebody spoke to me, they mentioned it, and here they are.”

The eatery was bustling early Tuesday afternoon, with customers dining in and ordering food to go. The line at the counter was fairly consistently five or six people deep. Some guests took their meals to one of a few tables outside.

“Our first month is always the busiest month,” Lowry said.

Twenty-year-old Greenfield resident David Giurgiu likes the Bueno Y Sano restaurant in Northampton, and decided to grab lunch at the new South Deerfield location with his brother after classes at Greenfield Community College.

“It’s authentic,” he said while waiting for his chicken burrito. “It really is authentic. It’s not, like, a big chain like Chipotle or something like that.

“If you want Mexican food, it’s a good place to go,” he added.

Giurgiu said one of his other brothers had lunch at the new Bueno Y Sano on its opening day.

Enjoying a black bean burrito, Northampton resident Beverly Goodman Park said she eats at a lot of Mexican restaurants and Bueno Y Sano is one of them. She said she is a juvenile attorney and stopped by Tuesday on her way home after working in Greenfield. She had heard a South Deerfield location was opening.

“It’s a good halfway spot,” she said. “Most of the (juvenile) attorneys in Greenfield also handle cases in Hadley, as I do. And this is halfway.”

Lowry, who lives in Amherst, previously said this is the first Bueno Y Sano (Spanish for “good and healthy”) in Franklin County. He has shops in Amherst, Northampton, Springfield, West Springfield and Acton, as well as South Burlington, Vt. A location at 213 College St. in Burlington, Vt., closed Jan. 15.

Lowry, a 1993 University of Massachusetts graduate, founded the small chain in Amherst in 1995. He previously said the investment in the South Deerfield location is $100,000 to $150,000, and he expected rent to be $1,500 a month.

The new location’s menu features a local beef chili burrito, with beef from Roaming Farm in South Deerfield. The shop will be open every day from 11 a.m. to 9 p.m. Lowry said Rolando Saravia, his business partner, is the operations manager at the restaurant and “sort of the star of this space.”

According to Lowry, now 48, he was inspired to open a burrito shop while driving through Amherst on his way to visit yet-to-graduate friends a month after having an exceptional burrito on Nantucket. He noticed a “For Rent” sign in the window of a space next door to popular pizzeria Antonio’s Pizza. That location was spoken for, but a different spot — formerly a Middle Eastern restaurant — was available at 1 Boltwood Walk. After establishing an extensive business plan and convincing his father to invest $20,000, Lowry opened the first Bueno Y Sano on Jan. 22, 1995.

Erik Pardee had owned the Subway eatery at 2 Elm St. in South Deerfield for roughly four years. He previously said he closed the location for “a multitude of reasons” that he declined to disclose. He said he would instead focus on his three other Subway locations, the closest being 5 Clark Mountain Road in Sunderland.




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