Town announcements soon to flash across public screen
GREENFIELD — It won’t be long before residents will be able to get all the information they need about meetings, community events and everything else that’s going on in town by just taking a drive or walk by Town Hall.
An electronic public service announcement board has been installed in front of Town Hall and will be fully functioning sometime after the first of the year, said town officials.
Marjorie Lane Kelly, the town’s finance director, said the town has partnered with Greenfield Community Television on the project.
She said the electronic board will be much more interactive once it is fully operational. Currently, the town and GCTV are in a “dress rehearsal” phase — the announcements are nowhere near as interactive as they will be, they said.
Scott MacPherson, GCTV station manager, said GCTV will oversee the electronic board and is housing the central server, which will receive information from different people and town departments.
Mayor William Martin said the town provided GCTV with $35,000 from its capital budget this year to purchase the board, set it up and then manage the information.
MacPherson said GCTV will create accounts for town employees and anyone else who will be sending information to be displayed, will train people on how to do so, and will set up the layout of each announcement.
He said what the board will provide is still evolving, but what is known is that people will be able to customize their announcements.
MacPherson said town employees will very soon be able to submit information about meetings, parking bans, events and other issues. He said the board will truly be a community board with the community generating a lot of the content.
Robert Pyers, the town’s economic development director, said the town has talked about putting electronic boards at different gateways to Greenfield, but they probably will be a different type of board.
“The board in front of Town Hall will actually be interactive, but the other ones won’t be able to be” said Pyers. “You’ll actually be able to walk up to the one in front of Town Hall and interact with it, but the ones at the gateways will be more scrolling-type boards that can be read as you drive by.”
It is not yet clear when the town will begin looking into electronic boards for its gateways, especially the one on Deerfield Street.