RMV to send 90,000 birthday postcards each month
The state has resumed sending “birthday postcards” to remind drivers to renew their licenses online or to head to a Registry of Motor Vehicles branch for a fresh picture.
“The Registry ended the license reminder service five years ago in a fiscal crunch; over time, we have had to get creative and more cost effective in all aspects of our business,” said Registrar Rachel Kaprielian. “Today, supported by advertising dollars, we are proud to once again offer this service to our customers.”
The birthday postcard is personalized to provide the customer with the most efficient service possible by relaying one of two messages. The postcards will indicate if the driver is eligible to renew online at MassRMV.com or if he or she must visit a branch.
A Massachusetts license is valid for five years and there are 4.75 million active licensed drivers in the state today. Based on renewal rates, the RMV will send out 87,000 to 92,000 postcard reminders monthly.
Every 10 years license holders need to visit one of 30 RMV branches across Massachusetts, or one of the RMV’s partner AAA offices, to have a new license photo taken as part of their credential renewal. Drivers age 75 and older at the time of renewal are required to have the renewal transaction completed in a branch or AAA office.
Drivers are encouraged to renew their license at least seven days before their birthday license expiration to ensure they have their new license in hand before the old license expires.
To guarantee the renewal postcard is sent to your correct address, you will need to update the address you have on file with the Registry. You can update your address online; it is a free service at MassRMV.com.