New antiques and vintage store moves downtown
Recorder/Paul Franz Dale Whitney in her Whitney Hill Antique store on Main St in Greenfield has over 40 dealers. Purchase photo reprints »
GREENFIELD — The west side of Main Street has come alive with streams of people looking for old books, antique furniture, vintage items, collectibles, childhood memories and more.
Dale Whitney has opened Whitney Hill Antiques, Consignments and Collectibles in the former Central Appliance space at 102 Main St. and currently has 45 vendors who are selling their wares there.
Whitney, who was born and raised in Northfield, opened Whitney Hill in Bernardston, which will close at the end of the month, several years ago.
“We outgrew the space in Bernardston,” said Whitney. “We had a waiting list of vendors who wanted to get in.”
Now they have a space on Main Street in Greenfield and Whitney said the response has been “phenomenal.”
She said she moved from a 3,000-square-foot store in Bernardston to 12,000 square feet in Greenfield.
“There are still some spaces left for vendors,” she said. “We currently have vendors from Massachusetts, Vermont and New Hampshire, and we have buyers coming from all over, including Connecticut, Rhode Island and New York.”
The Pioneer Valley Regional High School graduate said she did odd jobs after she graduated, but always liked collecting things.
“I went into sales and marketing in 1987,” she said. “We had a business in 2008, but lost it in the financial crash.”
Whitney said after that, she began going to auctions and selling things online.
“It was really just a hobby,” she said. “Then it got bigger and bigger, so I opened Whitney Hill on Deacon Parker Road in Bernardston in 2010.”
She said she began renting space to vendors to give customers more choice.
“Vendors found me,” she said. “This is the way to go. Every vendor has something different, so customers are sure to find what they’re looking for.”
Whitney said vendors enjoy sharing space and working together.
“If one doesn’t have something, the next might,” she said. “And, there are all price ranges, so there’s something for everyone who comes through these doors.”
Whitney said what’s most interesting about the business is the people, both vendors and customers.
“It’s great to watch people find an item and then reminisce about owning something similar when they were young,” she said.
Whitney said selling antiques and collectibles is a way of life for those who do it.
“For some of my vendors this is a full-time job, while others work a full-time job and come here and do this for fun,” she said.
Whitney said anyone opening a new business should get creative and look outside the box, whether it’s for financing, finding a location, or any other aspect of starting a business.
“If you want something bad enough, you’ll find a way,” she said.
She said she was able to finance a bigger space by bringing in vendors and renting space to them.
“We have 45 people in the same space with the same idea and it’s definitely working,” said Whitney. “There seems to be a real demand. We’re so busy.”
Whitney said most of the products being sold in Whitney Hill are high-quality.
“Vendors are selling furniture that’s been around for 100 years, for instance, and will probably be around for 100 more,” she said.
She said customers range from people looking for something from their childhood 50 or 60 years ago to college students looking for something vintage.
Whitney said she plans to hold auctions and flea markets at Whitney Hill. She said she takes items on consignment, does estate clean-outs, and will be doing estate auctions.
“There’s a lot brewing,” she said.
Whitney Hill is open seven days a week from 10 a.m. to 5:30 p.m.
For more information, call 413-773-9848 or email: firstname.lastname@example.org