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SummerFest Sidewalk Sales return this Friday, Saturday

Recorder/Franz
Barb Paulin, Becky Chapin and her daughter Ashlyn Chapin, 4, and Mary Girard check out Chunks of Energy made by Michael Garfield-Wright outside the Green Fields Market on Friday during the Sidewalk Sale.

Recorder/Franz Barb Paulin, Becky Chapin and her daughter Ashlyn Chapin, 4, and Mary Girard check out Chunks of Energy made by Michael Garfield-Wright outside the Green Fields Market on Friday during the Sidewalk Sale.

GREENFIELD — The SummerFest Sidewalk Sales event is back, and this year shoppers will have the opportunity to dunk their favorite local celebrity.

Caitlin von Schmidt, coordinator of the Greenfield Business Association, said the GBA has teamed up with Greenfield Recreation Department to create an event that will benefit both organizations and downtown merchants.

A portion of the more than 40 participants’ sales over the two-day event on Friday and Saturday will help the Recreation Department put on programs and hold special events this year.

SummerFest Sidewalk Sales in downtown Greenfield will be a bigger event this year than it has ever been, said von Schmidt. It will include shopping, eating, playing, live music, a dunking booth, a pie-eating contest, face painting, demonstrations and more.

There will be free parking in municipal parking lots throughout SummerFest.

Some of the local celebrities that will be in the dunking booth for half-hour shifts include Town Council President Mark Wisnewski, Big Brothers Big Sisters Executive Director Danielle Letourneau-Therrien, Hope & Olive and Magpie Woodfired Pizzeria co-owner James Zaccara, Recorder advertising Director Rich Fahey, and past Rotary President and local activist Penny Ricketts.

The dunking booth is where most of the money for the Recreation Department is expected to be raised, said von Schmidt.

She said anyone who would like to volunteer to put themselves on the roster to “make a splash” and earn money for local children should contact the GBA at 413-774-2791.

“The more you shop SummerFest Sidewalk Sales, dunk your friends and have fun at the festival, the more money we can raise for the Recreation Department, while boosting local business at the same time,” said von Schmidt. “SummerFest can be a win-win for the entire community.”

Greenfield Recreation Department serves more than 17,000 people directly, according to Schmidt. The department offers more than 2,200 hours of programming and special events each year.

She said the mission of the GBA is to promote Greenfield as a destination for entertainment, shopping and conducting business.

“Together, these two organizations are strengthening the community and making a difference for Greenfield,” said von Schmidt.

For more information, call Schmidt at the number above or email her at: gba@franklincc.org.

Also, visit the GBA and Recreation Department on their Facebook pages.

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