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New owners settle in at Ruggeri’s Beverage

  • New owner of Ruggeri’€s Discount Beverage and Redemption Center, Chris Sexton, at the store on Wednesday on Deerfield Road in Greenfield. Recorder Staff/Dan Little

  • New owner of Ruggeri’s Discount Beverage and Redemption Center, Chris Sexton, at the store on Wednesday on Deerfield Road in Greenfield. Recorder Staff/Dan Little

  • Ruggeri’€s Discount Beverage and Redemption Center on Wednesday on Deerfield Road in Greenfield. Recorder Staff/Dan Little

  • Ruggeri’€s Discount Beverage and Redemption Center on Wednesday on Deerfield Road in Greenfield. Recorder Staff/Dan Little

  • Ruggeri’€s Discount Beverage and Redemption Center on Wednesday on Deerfield Road in Greenfield. Recorder Staff/Dan Little

  • New owner of Ruggeri’€™s Discount Beverage and Redemption Center, Chris Sexton, at the store on Wednesday on Deerfield Road in Greenfield.



Recorder Staff
Thursday, February 15, 2018

GREENFIELD – Ruggeri’s Discount Beverage and Redemption Center’s new owners hope to bring the store “back to its roots.” 

The store on Deerfield Road went up for sale in May 2017 and was sold to Chris Sexton and Melissa Winters at the beginning of 2018. The couple also owns the Wine Rack in Greenfield, Deerfield River Liquors in Deerfield, and Connecticut River Liquors in Turners Falls. 

“We decided this was a good time to come here,” said  Sexton, who will be spending most of his time working at his new store. “It just seemed like the timing was right.” 

According to Sexton, the store’s name will change from Ruggeri’s to Green River Liquors in keeping with the couple’s river theme. He expects the name and sign change to take place in about six months.

Also, Ruggeri’s Beverage used to be called Green River Package Store.

“We’re kind of bringing the store back to its roots,” Sexton said.

All of the staff from Ruggeri’s was kept, and the stock will mostly stay the same. Michael Ruggeri, former owner of the store, will still be the landlord. 

“We want to keep everything basically the same, but put our touch on it,”  Sexton said. 

Sexton expressed that organization is key in his stores, and his new location will be no different. Perhaps the biggest change in the store will be a fresh coat of paint, which Sexton hopes to have soon.

The bottle redemption part of the store will stay the same, and Sexton emphasized that he will not implement machines to do the job; it will be done by a person. 

Sexton also says that he has full confidence in Winters to put her own touch on their new store even though she will mostly work at the other locations.

“Melissa has lots of experience,” he said. “I’ll be following her lead. She knows what she’s doing.” 

Sexton hopes that customers will notice the tiny differences that will take place over the next few months. 

Most of the stock will stay the same, but the new owners would like to bring in more local craft beer since it sells well in their other locations. 

“We’re hoping to have a lot of variety,” Sexton said. 

Reach Christie Wisniewski at: cwisniewski@recorder.com or 413-772-0261, ext. 280