Whole Foods to donate part of sales to Just Roots

  • People shop for fresh vegetables from Just Roots Farm as others pick up their farm shares at an outdoor stand next to Green Fields Market in Greenfield. Recorder Staff/Paul Franz

Published: 1/7/2019 7:35:44 AM

GREENFIELD —  Just Roots — the local nonprofit that fights food insecurity — will receive 5 percent of net sales from Whole Foods Market in Hadley on Thursday as part of the company’s annual Community Giving Days.

Just Roots  works to increase access to healthy, local food by connecting people, land, resources and know-how.

“We pay close attention to food security and community as building blocks of whole health, and work to break down barriers that community members face to eating and living well,” the non-profit said in a statement announcing the planned donation. “We collaborate with community organizations and agencies to bring our mission, our programs, and delicious local food to people of all backgrounds,” the statement said.

The non-profit offers offer educational programming on a farm leased from the town, in schools and in the community.

Just Roots says it is committed to “building confidence in your ability to grow and preserve food and to increasing resilience in your life through educational experiences centered around agriculture.”

The nonprofit runs a Community Supported Agriculture garden, community workshops on a variety of topics like seed saving, fermentation, bird walks, nature walks and canning, and it offers farm field trips, and a local food clinic.

Whole Foods’ January Community Giving Day initiative will focus on nourishing those in need by supporting nonprofits that work to improve access to healthy food for all, provide healthy eating and cooking resources and education, and highlight the essential role of healthy food in the communities, according to Whole Foods Market.

More than 490 Whole Foods Market locations will participate in the Community Giving Day. The Hadley Whole Foods  at 327 Russell St. will be supporting Just Roots. 

For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has more than 490 stores in the United States, Canada and United Kingdom.

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