You butter believe it: Garden Cinemas celebrating National Popcorn Day

  • The poster for the new “Scream” sequel. CONTRIBUTED IMAGE

  • Kristen Henry, supervisor at the Garden Cinemas in Greenfield, fills a bag of popcorn in the concession area of the lobby. Staff Photo/Paul Franz

  • The concession area at the Garden Cinemas in Greenfield. Staff Photo/Paul Franz

  • The Garden Cinemas on Main Street in Greenfield. Staff Photo/Paul Franz

Staff Writer
Published: 1/14/2022 6:33:46 PM
Modified: 1/14/2022 6:32:53 PM

GREENFIELD — Isaac and Angela Mass plan to give up their Gold Medal shortly after the 2022 Winter Olympics are expected to end.

The Garden Cinemas owners decided their old Gold Medal Pop-O-Gold popcorn machine should go out with a bang on Jan. 19 — National Popcorn Day — by giving free popcorn to everyone who buys a ticket that day.

The owners plan to demolish the concession area in their Main Street theater and rebuild it from scratch at the end of February. The new concession area is expected to include a state-of-the-art Gold Medal Grand Medallion Popcorn Machine as well as a self-service beverage fountain where the Garden will offer free refills on all soft drinks. Two new popcorn warmers will replace the large one that died during the early days of the COVID-19 pandemic.

“We really did not need it until recently when ‘Spider-Man: No Way Home’ started setting box-office records,” Isaac Mass explained in a press release. “We want to be ready for ‘The Batman.’”

The Masses say they have no plans to close during construction, but will bring back the Pop-O-Gold popper for temporary use in the ticket booth, where it was originally.

“Popcorn is an art — everyone likes it made different,” Angela Mass said in the press release, noting that the business offers six flavors of kernel seasoning and nutritional yeast. The Masses use coconut oil and a buttery topping so the popcorn can be eaten by vegans and anyone who is lactose intolerant, and Angela Mass said she enjoys seeing what types of candy people add to their popcorn.

“Milk Duds and Reese’s Pieces are fan-favorites,” she said.

National Popcorn Day follows Dr. Martin Luther King Jr. Day weekend, when Paramount Pictures releases “Scream,” the fifth movie of the horror franchise. A sneak peak was held Thursday and tickets to movies on Tuesday will be discounted, for $5.

Reach Domenic Poli at: or
413-772-0261, ext. 262.

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