With tourist attraction closed, ‘Village of Flowers’ beautification effort planned in Shelburne Falls

Flowers in full bloom on the Bridge of Flowers in Shelburne Falls in July 2023. Although the bridge will be closed this season for extensive repairs, community organizers have started a beautification project called the “Village of Flowers” and are hosting an information session Wednesday night to brainstorm ways to enhance the downtown and storefront area.

Flowers in full bloom on the Bridge of Flowers in Shelburne Falls in July 2023. Although the bridge will be closed this season for extensive repairs, community organizers have started a beautification project called the “Village of Flowers” and are hosting an information session Wednesday night to brainstorm ways to enhance the downtown and storefront area. STAFF FILE PHOTO/PAUL FRANZ

By DIANE BRONCACCIO

For the Recorder

Published: 04-08-2024 10:02 AM

Modified: 04-08-2024 5:58 PM


SHELBURNE FALLS — The Bridge of Flowers will be closed this season for extensive repairs, but that doesn’t mean there won’t be things to see and do in the village.

Community organizers have started a beautification project called the “Village of Flowers” and are hosting an information session Wednesday night to brainstorm ways to enhance the downtown and storefront area.

The meeting will take place at 7 p.m. in the Trinity Church Fellowship Hall, 17 Severance St. Organizer Cate Chadwick and real estate agent Phil Pless will host the session. Members of the Shelburne Falls Area Women’s Club will also be present.

Topics will include perennial garden opportunities for around the village and working with other community groups to incorporate a floral theme into their events. Some ideas so far have included area garden tours. Chadwick and Pless will give examples of other communities’ beautification projects and discuss multiple phases of the project in the years to come.

Among the projects already planned is the annual Bridge of Flowers Plant Sale on May 11, and an art exhibit and sale from Aug. 16 to 18. In July, the Bridge of Flowers Committee is planning a tour of some of the “hidden gardens” of Buckland and Shelburne.

The Bridge of Flowers draws at least 33,000 visitors per year that sign its guestbooks. However, the Bridge of Flowers Committee estimates only about 30% of all visitors sign the guestbook, and that the actual number of visitors may be closer to 100,000.

The 116-year-old former trolley bridge is closed for a multi-million-dollar reconstruction project that is expected to last through the 2024 season. The flowering plants were removed from the bridge in October. The most salvageable plants have found temporary homes within the community and will be returned to the bridge when the construction work is finished.

For more details online, visit bridgeofflowersmass.org.

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