Tito’s Tacqueria puts down roots on Federal Street

  • Tito’s Taqueria owner Tito Garza makes a flour tortilla taco for a customer at his food truck in Greenfield. STAFF PHOTO/DAN LITTLE

  • A grilled chicken taco on a corn tortilla from Tito’s Taqueria food truck in Greenfield. STAFF PHOTO/DAN LITTLE

Staff Writer
Published: 8/30/2019 11:34:19 PM

GREENFIELD — Tito’s Taqueria is getting a permanent location at 145 Federal St., the previous location of WOW Frozen Yogurt, which closed in December.

The taco trailer has been in operation in Greenfield at the Sunoco Gas Station on Federal Street since early July, according to owner Tito Garza, operating from 11 a.m. to 3 p.m. Monday through Friday.

Tito’s also has a commercial kitchen in Brattleboro, Vt. and food trailers, including the one in Greenfield.

Garza said he believes the Federal Street site is like his location in Brattleboro.

“Similar to Brattleboro, there’s the Main Street area and then another street off of it, like Federal Street,” Garza said. “The parking was attractive to me, and it’s close enough to walk from downtown or drive from Turners Falls.”

He said the timeline for opening at the Federal Street location is early November. In the meantime, people can go the Sunoco Gas Station location to get burritos and tacos.

The new location will also offer expanded hours and new menu items including chips, salsa and guacamole as well as fountain drinks. There will also be a variety of ways to order food including online and, at the Greenfield location only, potential delivery through the app Door Dash.

“There will be some seating,” Garza said. “But you can go down the line, like at the trailer, and get your burrito. There will be a partly open kitchen, so you can see people grilling and dicing chicken that will go straight into your tacos.”

About three years ago, Garza rolled a cooler with 30 breakfast tacos to the side of a road in Brattleboro. He sold two that day. He went back the next day and sold out every day for nine weeks, getting his business off the ground.

“I started because I couldn’t find food like my abuelita’s (grandmother’s),” Garza said in July. “That, to me, is comfort food.”

Garza said his devoted team of employees made the expansion possible.

“We have about 20 employees who are awesome and dedicated. They were the catalyst and were asking for more hours,” Garza said. “Greenfield met that need.”

He said the city is similar to Brattleboro, “a tight-knit community in need of fast casual food.” He also has a connection because his son goes to Camp Apex.

Garza is also looking to expand his team in the Greenfield area by hiring new employees.

“We’re looking for local people with good attitudes, no experience necessary,” Garza said. “We’re looking for people who love tacos as much as we do and who want to grow with us.”

Those interested can email Greenfield@Titostaqueria.com.

Reach Melina Bourdeau at mbourdeau@recorder.com or 413-772-0261, ext. 263.


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