Even though Taylor Swift’s Eras Tour itself didn’t come to the area, Franklin County will not dodge the Taylor Swift mania that has swept the nation.

The Greenfield Garden Cinema has penned a deal with Variance Films to bring “Taylor Swift: The Eras Tour” to Greenfield. The recorded concert will play with limited shows starting Friday, Oct. 13 through Nov. 5. Except for Halloween, all shows will be Thursday through Sunday nights. Ticket prices are $19.89 as an homage to Swift’s “1989” album with a special price for seniors, students and veterans of $13.13. Swift has declared 13 her lucky number for years.

In her announcement on social media platform X, formerly known as Twitter, Swift said “The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon.”

Swifties, the name Swift fans have dubbed themselves, are rejoicing in the experience of being able to see Swift in the area. 22-year-old Swifty Greenfield resident Alex Chase explained she has liked Swift since 2007, but never got the opportunity to see her live. Chase is excited about the opportunity to see the show in theater.

 “It is obviously not a concert experience but it will be something similar with a room full of people who like the same artist,” Chase said.

Chase said her favorite Swift album is “Speak Now,” which was released in 2010. 

Many fans made the pilgrimage to Gillette stadium and beyond to see the Eras Tour or other Swift concerts of the past, including 18-year-old Montague resident Atticus Belmonte who got nosebleed tickets with his brother for this summer’s show. 

“By seeing it in theaters I will get to relive the experience and notice things I didn't see the first time,” Belmonte said.

Belmonte indicated that “cowboy like me” is his favorite Swift song.

Garden Cinemas co-owner Isaac Mass explained the entire Mass family are huge Swift fans and saw her in concert several years ago. “You can’t help but dance in your car to ‘Shake It Off,’” Mass said. 

His child, 16-year-old Quinn Mass, explained Swift’s 2017 “reputation” tour was his first concert, and claims to have never gone to a better concert since. 

Generation Z, people born in the late 1990s and early 2000s, have lived most of their lives with Taylor Swift in the background or at least being a popular artist for all of their childhood, adolescence and early adulthood. 

A member of Generation Z myself, my first concert was Swift’s 2013 Red Tour at Chicago’s Soldier Field, where I grew up. Despite mostly ignoring the trends of the days, I was still unable to escape the Swift-mania that has overtaken the country for decades.

Issac Mass’s other child, Auburn Mass, 15, explained that having grown up listening to Swift’s music throughout her life, she looks up to Swift as a role model. Auburn has declared herself a Swifty since she was five years old. 

Although a large portion of Swift’s fans are people under 30, lovers of her music are wide-reaching. Co-owner of Garden Cinema Angela Mass said Swift’s strong sense of female empowerment has drawn many people to keep listening to her music. 

“Her music is relatable on many levels at different stages in your life,” Angela Mass said. 

“Girl power is the theme of the summer,” Issac Mass remarked. He explained with the popularity of “Barbie,” and now the Swift movie, strong feminist themes are taking over the movie theater this season. He also noted that “Bottoms,” which he described as an LGBTQ movie, will be showing at Garden Cinema on Sept. 15.

Mass explained that the Swift film came to theaters not without controversy, reminding the audience of the crashes on Ticketmaster when the Eras Tour tickets first came out. Typically movies do not set the price for their tickets, but with this movie all tickets must be Swift’s referential prices. 

This film also pushed out other films the Garden was set to show when it announced its arrival in theaters later than when the Garden’s original schedule first came out. 

Mass said when the movie was first announced, Cinemark and AMC sold $26 million worth of ticket sales the first day. 

“The pricing is so inexpensive for what you are getting,” Mass said, pointing to the fact that people paid hundreds or thousands of dollars to see the concert live this summer. 

The theater will have a limited quantity of free mini one-sheet posters to distribute starting opening night for ticket holders and they will be distributed on a first come, first served basis.  The theater also anticipates having Taylor Swift branded cups and popcorn buckets for sale at the concession stand.

The film runs two hours and forty-five minutes and tickets are currently available at the Greenfield Garden Cinemas website or at the Garden Cinemas Box Office.

“You can't get movie theater popcorn at Gillette stadium, so we think it is an even better experience,” Mass said. 

Reach Bella Carmela Levavi at 413-930-4579 or blevavi@recorder.com