New Year’s events at Hawks & Reed postponed to February

  • The two-day New Year’s event at Hawks & Reed Performing Arts Center in Greenfield has been postponed to two nights in late February. Staff File Photo/MARY BYRNE

Staff Writer
Published: 12/29/2021 3:32:04 PM
Modified: 12/29/2021 3:31:37 PM

GREENFIELD — One of the biggest weekends of the year at Hawks & Reed Performance Arts Center has been postponed to February due to a recent, and anticipated, spike in COVID-19 cases.

“At Hawks & Reed, we thought long and hard, and we waited about as long as we could to come to a decision between us and the band and management,” Ben Goldsher, manager at the performing arts venue on Main Street, said of postponing the festivities on Thursday and New Year’s Eve. “Obviously, COVID has spiked up over the holiday season with everyone getting together and we just wanted … to create a safe space and make sure … nobody was coming into a space that, at the moment, might be compromising.”

As of Wednesday, there have been 380 positive COVID-19 cases in Greenfield in December, 144 of which are current active cases, according to the Health Department’s most recent data.

“We’re put a little bit more under a microscope than other establishments,” Goldsher said. “So we’re trying our best to make the right decision.”

The sold-out, two-night event anticipated for Thursday and Friday, which featured the Brooklyn-based art-pop and indie rock band Rubblebucket, has been postponed to Feb. 24 and Feb. 25, he said. Current ticket holders have been sent an email with details on how to proceed.

“We’ve transferred all the tickets from New Year’s to these later dates in February,” he said.

Goldsher said conversations leading up to the decision to postpone considered ways to potentially go forward with Thursday’s and Friday’s events, including limiting capacity or asking attendees to get tested before arriving to the venue.

“Ultimately, we had to make the call for the safety of the community and us as well, to say it’s not worth doing at this time,” he said.

Goldsher added that for roughly the next week or two, there will be no other events hosted at Hawks & Reed.

“We’ll be open in January with more events to make 2022 a bigger year,” Goldsher said, listing some of the upcoming scheduled events, including the return of weekly karaoke and shows featuring reggae artists, folk artists and “a bunch of local artists.”

Currently — and moving forward, he noted — masks are required indoors when guests aren’t eating or drinking, as well as proof of vaccination or proof of test results (taken no more than 72 hours before the start of the show).

Though the venue itself has put a hold on events, Cocina Lupita, the El Salvadoran restaurant operating out of Hawks & Reed, will remain open for its regular hours “to keep the space alive.”

Goldsher said he doesn’t believe anyone expected “this would be where we’re at” after nearly two years in the COVID-19 pandemic.

“It’s kind of devastating for us,” Goldsher said. “But we’re just going to keep moving forward and figure out what we have to do to accomplish our mission.”

Reporter Mary Byrne can be reached at or 413-930-4429. Twitter: @MaryEByrne


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