NatureCulture in Northfield receives green biz certification

  • “My whole reason for starting NatureCutlture is because of my interest in the intersection of nature, words and people,” says Northfield resident Lisa “Lis” McLoughlin. “We help people come together safely and stay connected with the rest of the natural world.” Contributed Photo

Staff Writer
Published: 1/13/2021 3:48:53 PM

NORTHFIELD — NatureCulture, a local company that plans and hosts online events, recently earned Green America’s green business certification and seal, which is awarded to small businesses that are committed to using their platform for positive social and environmental change and for growing the green economy.

Company owner and founder Lisa “Lis” McLoughlin said she is proud of the certification from Green America. NatureCulture is now a member of the Green Business Network, a group of companies that have laid the groundwork for the green economy and brought it to scale in an environmentally and socially responsible way. Founded in 1982, the network provides the tools, information and consumer base to help small businesses and social enterprises thrive in a competitive green marketplace.

“The idea that I could show that my business was about being environmentally, and socially, responsible was very appealing,” McLoughlin said of the certification. “This tells the world what my business is about. This certification shows our commitment to business being about more than making money — we can help affect a green and just world.”

According to McLoughlin, NatureCulture serves the environmental, creative and nonprofit communities, broadcasting online events from a solar-powered, off-grid location surrounded by forest. NatureCulture events include readings, open mics and festivals planned by McLoughlin, as well as events of all kinds hosted for others.

“NatureCulture shifted focus to environmental and creative online events at the start of the pandemic,” McLoughlin recounted. “My whole reason for starting NatureCulture is because of my interest in the intersection of nature, words and people. We help people come together safely and stay connected with the rest of the natural world.”

All NatureCulture events focus on social and environmental justice, including the 2021 Authors and Artists Festival, which will be held Feb. 27 and 28. The event will feature the launch of an anthology featuring festival speakers from the first two years.

“We need to learn to treat the Earth better, and ‘Honoring Nature’ is this year’s theme for the Authors and Artists Festival,” she said.

NatureCulture has also continued its “Writing the Land” project, a partnership between the environmental and creative communities. With the support of partnered land trusts, poets “adopt” a conserved property for the calendar year. Poets then visit the adopted properties and create poems inspired by them.

Because health safety precautions amid the COVID-19 pandemic limit in-person events, the Writing the Land project emphasizes the importance of individual connections to the land and aims to inspire others to visit or donate toward the protection of these farms, ecosystems, habitats, sanctuaries and wilderness preserves.

An anthology, to be published in December 2021, will be created with the poems from the Writing the Land project. A chapter for each of the 10 land trusts will include the associated poems and information about the land trusts. Anyone interested in participating can visit

More information on NatureCulture events can be found at Past events can be found on McLoughlin and NatureCulture’s YouTube channel, “Lis McLoughlin.”

Zack DeLuca can be reached at or 413-930-4579.

Greenfield Recorder

14 Hope Street
Greenfield, MA 01302-1367
Phone: (413) 772-0261
Fax: (413) 772-2906


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