Sign up now for New England Digital Marketing Summit

Thursday, January 11, 2018

The inaugural New England Digital Marketing Summit will be held Feb. 20 in Manchester, N.H. It fills a critical niche in local professional education for marketers and business owners.

“As digital technology continues to grow exponentially, the impact on consumer behavior, and our lives in general, has never been greater,” said Ernesto Burden, vice president of digital for Newspapers of New England, the parent company of The Greenfield Recorder. “Because things are changing so quickly, even experienced marketers may struggle to keep up. And while there are a number of great national and international digital marketing conferences, we saw a strong need for something local, accessible, and affordable for our region’s marketers and small- and medium-sized business owners.”

Burden says the conference taps into the high level of technology and marketing and expertise in New Hampshire. The summit program was developed by an advisory board of local experts and the day-long event features speakers from major national agencies, such as SilverTech, Pannos Marketing, and M5 Marketing, as well as top technology companies such as Oracle Dyn.

The summit features two tracks, with sessions covering a range of digital marketing tools, tactics, and advanced techniques. The sessions will focus on practical takeaway knowledge that participants, whether business owners or marketing professionals, can use immediately to improve the ROI (return on investment) of their marketing efforts.

An opening panel discussion open to all attendees will cover the most critical trends in digital marketing and features leaders from some of the regions most successful marketing companies.

Sessions include:

Panel Discussion: Digital Marketing in Transformation

Google Analytics 101

Creating Content To Maximize SEO

How To Deal With a Social Media PR Crisis

You’re Not Boring! Website Content Development

Social Media Toolkit

DIY Marketing Videos

Registration for the one-day event, which includes lunch and refreshments, is early-bird priced at $199 up to Monday, Jan. 15, and $249 after that.

To register, or see a list of speakers, sessions and session times, and advisory board members, visit https://www.nedigitalmarketingsummit.com.

Newspapers of New England, Inc., a family-owned media company headquartered in Concord, N.H., publishes newspapers throughout the region, including The Greenfield Recorder, the Athol Daily News, Daily Hampshire Gazette, Valley Advocate and Amherst Bulletin, Concord Monitor, Valley News, The Concord Insider and Monadnock Ledger-Transcript. NNEdigital provides strategic and technical support as well as a full suite of digital marketing products to NNE newspapers and their customers.