Greenfield to hold annual Jinglefest celebration Friday

  • Festive Santa hats are all a holiday chorus needs on at Veterans Mall shortly after the tree was lit for the Christmas season in 2014. Recorder File Photo/Paul Franz

  • In this 2014 photograph, Marcus Mizula, of Greenfield tells Santa that he wants Thomas the Tank Engine stuff for Christmas on the second floor of Wilson’s in Greenfield where The Red Guy met dozens of children and their adults. Recorder File Photo/Paul Franz

Recorder Staff
Tuesday, December 05, 2017

GREENFIELD — The Greenfield Business Association will help ring in the holiday season with hot cocoa, crafts and a chance to meet Santa during Friday’s Jinglefest celebration.

The annual event kicks off at 5 p.m. with a children’s holiday parade, led by Santa, from the Greenfield YMCA. Santa will then head over to Veterans Mall for the town tree lighting at 5:30.

The Greenfield Local Cultural Council will also help downtown come to life with storefront window performance and installation art throughout the evening.

“We are so blessed to live in a community filled with brilliant artists, from Broadway dancers and makeup artists to movement artists and mimes,” said Linda McInerney of the Cultural Council. “Costume designers, set designers and even Amy Johnquest, the Banner Queen, will create a live art event where she paints a window as you watch. This will be a way of celebrating the holidays while experiencing new kinds of art, and all right downtown in Greenfield.”

The theme for this year’s Jinglefest is “Light the Way,” and Main Street will be lit with luminaria from Kringle Candle.

Local artisans will set up shop in the Pushkin Gallery from 4 to 8 p.m. for Greenfield’s first Holiday Pop-Up Market featuring art and crafts for sale, music, food and libations.

Shoppers will find Santa at Wilson’s department store with his elves to hand out books at 5:45 p.m., and the Garden Cinemas will screen “A Charlie Brown Christmas” at 6:30. Hot chocolate will be available all evening for 25 cents from Green Fields Market in the Community Co-Op Space at 170 Main St., in addition to children’s holiday crafts.

Attendees can vote for the business with the best decorated window for a chance to win a free shopping spree.

Six performances and art installations can be found in downtown storefronts during the event, beginning at the First National Bank, 12 Federal St., and then along Main Street. The idea is to fill vacant storefronts with performance art, offering passersby a fully conceived performance behind glass that incorporates storytelling, dance, performance and installation art.

An immersive theater experience created by young people will also be held at 170 Main St.

The pop-up market at the Pushkin will continue on Saturday from 11 a.m. to 4 p.m., along with a shop local event for the rest of downtown featuring coupons, deals and promotions at different stores.