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Greenfield’s Holiday Spectacular kicks off this weekend

  • In this 2014 photograph, Marcus Mizula of Greenfield tells Santa what he wants for Christmas after he arrived to Wilson’s Department Store as part of the annual Jinglefest celebration. This year, the Greenfield Business Association and Hawks & Reed Performing Arts Center teamed up to create the first Holiday Spectacular, a weekend-long event that includes Jinglefest. Staff File Photo/Paul Franz

  • Carolers sing while wearing Santa hats at the Veterans Mall following the 2014 tree lighting, part of the annual Jinglefest celebration. Staff File Photo/Paul Franz



Staff Writer
Wednesday, December 05, 2018

GREENFIELD — Walk through a winter wonderland in downtown Greenfield this weekend.

By combining a longtime tradition with something new, the Greenfield Business Association and Hawks & Reed Performing Arts Center have created the first Holiday Spectacular with a goal of drawing people to downtown. The Holiday Spectacular combines several events including the Holiday Pop-Up Market and the annual Jinglefest.

The Holiday Pop-Up Market began last year, as the collaborative effort of several people to create an event with local small businesses and vendors in mind, according to Hawks & Reed Co-Manager Benjamin Goldsher.

“The idea was to give small businesses a space to promote themselves, and we wanted to create a tradition that would grow year after year,” Goldsher said. “Then the idea began to latch together with Jinglefest.”

Goldsher started working with GBA Coordinator Rachel Roberts to create a weekend-long event.

“The idea was to celebrate Greenfield and bring people here during the first week of December,” Goldsher said. “The holiday season can be exclusive to some people, but we want people to know that everyone is welcome.”

The Holiday Pop-Up Market will be held Friday through Sunday and will feature more than 30 vendors selling products like jewelry, paintings, books, clothing and more.

“We have a strong downtown community and we want people to be part of that,” Roberts said.

Throughout Friday evening, people can participate in a free punch card event. Participants get a card from any participating business, but they are limited to one card per family group. There will be signs at participating businesses, and no purchases are necessary. After getting six punches, participants must turn their cards in at the YMCA gymnasium by 7:45 p.m.

The drawing there at 8 p.m. and participants must be present to win prizes, which include gift certificates and items from local merchants.

Unless otherwise stated, all events are free.

Friday, Dec. 7 (Jinglefest)

■4 to 8 p.m. — Holiday Pop-Up Market at the Pushkin Gallery, 4 Federal St., and Hawks & Reed, 289 Main St.

■4 to 8 p.m. — Family photo shoots with Valley Lightworks at Hawks & Reed.

■5 to 7 p.m. — Discuss where in Greenfield more trees should be planted at GCTV, 393 Main St. Also free family activities, cider and snacks.

■5:30 p.m. — Santa arrives at Wilson’s Department Store, 258 Main St.

■5 to 6 p.m. — Tree lighting at the Veterans Mall.

■6 p.m. to 8 p.m. — Pop-up performance galleries by Eggtooth Productions and drop-in ornament crafts at 170 Main St.

■6:15 p.m. — Pizza at the YMCA, 451 Main St.

■6:15 to 8 p.m. — Open family night at the YMCA.

■6:30 p.m. — “A Charlie Brown Christmas” screening at Garden Cinemas, 361 Main St.

■9 p.m. — Shokazoba and I-Ganic Sound System performance at Hawks & Reed. Tickets are $8 in advance and $10 at the door.

Saturday, Dec. 8

■11 a.m. to 6 p.m. — Holiday Pop-Up Market at the Pushkin Gallery and Hawks & Reed.

■11:45 a.m. to 2:30 p.m. — Drag Brunch at Hawks & Reed catered by The Brass Buckle. Tickets are $30. May include adult language and content.

■7:30 p.m. to 1 a.m. — Lilth of the Valley concert featuring female-fronted ensembles from western Massachusetts at Hawks & Reed. Admission is $7 in advance or $10 at the door.

Sunday, Dec. 9

■11 to 4 p.m. — Holiday Pop-Up Market at the Pushkin Gallery and Hawks & Reed.

■2 p.m. to 3:30 p.m. — “A Christmas Carol: A Radio Play” performance by Silverthorne Theater Company at Hawks & Reed. Tickets are $15, or $10 for students and seniors.

■4 p.m. — “Light the Night: A Chanukah Celebration” at Hawks & Reed. Tickets are $10 for adults and $5 for children. Latkes will be available for purchase.