Greenfield: The city’s got a new seal

  • City Clerk Kathy Scott with the former, left, and new City of Greenfield seal. STAFF PHOTO/PAUL FRANZ

  • New City of Greenfield seal. STAFF PHOTO/PAUL FRANZ

  • The former, left, and new City of Greenfield seal. STAFF PHOTO/PAUL FRANZ

Staff Writer
Published: 11/18/2019 11:09:17 PM

GREENFIELD — The City of Greenfield now has a new seal, per an executive order from Mayor William Martin.

Martin said Friday that once the City Council voted to be a city, it was time to update the seal. It was estimated the last time the seal was redesigned was in the 1960s.

“We figured we should begin changing over with the city seal,” Martin said. “I think it’s clean, easy to read and includes the pastoral nature of the city, including the trees as well as the City Hall and monument.”

He said the city commissioned a graphic designer, Greenfield resident Thomas Dudley, to create a new seal for roughly $1,500.

“It’s almost the same as the previous one,” Dudley said. “We wanted to keep the focus on the City Hall and give it a more modern look. It was important to me to preserve the industrial history and legacy of the seal.”

He said he simplified the logo, including removing a section of the common and the Second Congregational Church.

Although he’s been a graphic designer for 20 years, including a tenure at the Greenfield Recorder, Dudley said he’s never created a seal before.

“I thought it was a fun thing to do,” Dudley said. “I was born here and I grew up here, so to be involved in the creation of the icon for the city is a nice feeling. It was a little intimidating about halfway through.”

There were different iterations of the seal before the city settled on one. Dudley said he had about 60 sketches at one point, including variations from behind the City Hall to get Main Street in the background. Others included taps and dies.

The proposed seal was voted on by municipal employees, according to Martin.

City Clerk Kathy Scott is “the keeper of the seal for all purposes,” according to the city’s website.

“The seal’s intended use is only for official municipal purposes,” Martin’s executive order reads. “Examples include letterhead, envelopes, official business cards, uniforms, website, municipal forms and vehicles. Any other use of the seal must be by specific authorization of the City Clerk.”

People may begin using the new seal immediately and discontinue using the old seal by Dec. 31.

Reach Melina Bourdeau at mbourdeau@recorder.com or 413-772-0261, ext. 263.




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