Shelburne Falls biz group to mull future at Friday meeting

  • RECORDER FILE PHOTOThe annual Iron Bridge Dinner held in August raises money for the Mohawk Trail Regional School's athletic department and the Greater Shelburne Falls Area Business Association. RECORDER FILE PHOTO

Staff Writer
Published: 12/11/2019 6:28:26 PM

SHELBURNE FALLS — The Greater Shelburne Falls Area Business Association says it is at a crossroads and looking for ways to “pause and reset” as it explores how to develop new leadership and prioritize what is important for businesses, communities and the region it serves so it can continue to thrive.

According to Whit Sanford, who helps the association with marketing, program development, grants writing, public relations and more, financial support from private sources and the government is down, volunteerism is unpredictable, costs are rising and new ideas for change must be developed.

She said the association’s board of directors will welcome ideas for change at the annual meeting on Friday at 7:30 a.m. at Trinity Church on Severence Street.

“This new direction for 2020 will need the support of area businesses, towns and residents if it is to succeed,” Sanford said.

The Greater Shelburne Falls Area Business Association is rethinking its services and programs to make sure West County continues to thrive.

Sanford said business owners, entrepreneurs and town officials are invited. Coffee and doughnuts will be served. A $5 donation is suggested to cover the cost of refreshments.

Reach Anita Fritz at 413-772-0261, ext. 269 or afritz@recorder.com.




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