GBA’s Business Showcase returns

  • Groups and businesses gather at Hawks & Reed Performing Arts Center to attend the Greenfield Business Association’s Business Showcase in 2019. The event will return Tuesday, Oct. 26, from 5 to 7 p.m. STAFF FILE PHOTO/DAN LITTLE


Staff Writer
Published: 10/19/2021 4:31:34 PM

GREENFIELD — A longtime tradition of the Greenfield Business Association (GBA) that ceased for a number of years before returning in 2019 — only to be halted again in 2020 due to the COVID-19 pandemic — is making a comeback.

The Greenfield Business Association’s Business Showcase will take place Tuesday, Oct. 26, from 5 to 7 p.m. at Hawks & Reed Performing Arts Center and on the Greenfield Common. Tables and tents will be set up with free samples, flyers and posters, and in some cases, businesses will be advertising for open positions.

“I’m hoping the community is acquainted with the breadth of businesses in town that we have here in Greenfield, and remembers that they should be supported,” said Mik Muller, president of the association’s board of directors.

The event is free and open to the public.

Unlike past showcases, non-GBA members are invited to participate as well.

“We’re trying to get things happening for the local businesses,” Muller said. “In this day and age, with Amazon and everybody now having delivery — even on Sundays — we’re redoubling our efforts at GBA to highlight the downtown and buy-local nature of commerce to remind people that there are living and breathing human beings (downtown).”

And frankly, he added, membership has waned.

“This is to help everybody out,” he said. “If you’re not a member of the GBA, we’re sad about that, but we’d like to help you showcase what you have in an opportunity … that’s a micro-mall sort of environment.”

Muller said he hopes the showcase reminds the community of the importance of supporting local commerce.

“Throughout human existence, commerce has happened and it’s always been with your neighbors,” he said. “That breeds community and stability. If local businesses start shutting down in groves, there goes the downtown.”

Muller, who noted space is limited, said ideally businesses will submit an application to participate in the Business Showcase by Friday, Oct. 22. Greenfield Business Association members can have a booth for free; non-members pay a fee of $25.

Applications can be filled out at

Reporter Mary Byrne can be reached at or 413-930-4429. Twitter: @MaryEByrne

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