Four Phantoms Brewing Co. beer sales to boost land conservation

  • The brewing system at Four Phantoms Brewing Co. at 301 Wells St. in Greenfield, pictured when the business opened in October 2021. A portion of proceeds from the sales of the newest beer will benefit the Franklin Land Trust’s conservation efforts. Staff File Photo/Paul Franz

  • This watercolor painting by Danny McKeegan, of one of the quintessential landscapes from the D2R2 bike ride, will be part of the label for Four Phantom Brewing Co.’s newest beer, Cooper Lane Lager, which will be released on July 28. Contributed Image

Staff Writer
Published: 7/12/2022 11:11:02 PM
Modified: 7/12/2022 11:08:17 PM

GREENFIELD — A portion of proceeds from the sales of the newest beer from Four Phantoms Brewing Co. will benefit the Franklin Land Trust’s conservation efforts.

“I think the work the land trust does is amazing — the work they do preserving wilderness,” said Drew Phillips, co-owner and brewmaster of the 301 Wells St. brewery. “We’re behind it 100%.”

Beginning with the beer release on July 28 and continuing for as long as supplies last, $1 from every draft pour and can of Cooper Lane Lager sold will benefit the local nonprofit, according to Phillips.

Phillips explained that the partnership between the brewery and the Franklin Land Trust was the result of Mary Lynn Sabourin, the nonprofit’s interim executive director, reaching out to him on the recommendation of one of her food vendors for Franklin Land Trust’s annual D2R2 bike ride, also known as the Deerfield Dirt-Road Randonnee. The event, set for Aug. 20 this year, is one of the land trust’s key fundraisers.

“They recommended we could make a custom beer for this,” Phillips recalled.

Sabourin said the land trust is excited to partner with Four Phantoms, both for a pre-ride celebration of the D2R2 cycling event, and for the beer the brewery has created.

“We are thrilled to be working with a local brewery to create a unique product that highlights, in art and in name, this beautiful region, featured both in our ride as well as in our organization’s conservation work,” Sabourin said in a statement.

The label for the new beer will be a watercolor painting of one of the quintessential landscapes from the D2R2 ride, according to Phillips.

“I think it’s one of the ones that if you’ve done the D2R2, you’ll immediately recognize it,” he noted.

Phillips said the brewery previously created a beer in collaboration with RPM Fest, a heavy metal festival in Montague, with plans to donate a portion of its proceeds to a local music education program.

Reporter Mary Byrne can be reached at mbyrne@recorder.com or 413-930-4429. Twitter: @MaryEByrne


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