Former WOW Frozen Yogurt site becomes Tito’s Taqueria

GREENFIELD — When he rolled out his cooler on the side of a road in Brattleboro, Vt. to sell burritos, Tito’s Taqueria owner Tito Garza said he “never thought it was fathomable to be where I am now.”

Yet, Garza now has a second permanent location. In addition to his Brattleboro restaurant, the taqueria has moved from its mobile trailer to a brick-and-mortar site at 145 Federal St., and will have its grand opening on Wednesday from 11 a.m. to 9 p.m.

The permanent location is the previous site of WOW Frozen Yogurt, which closed in December of 2018. Tito’s Taqueria will be open Mondays through Saturdays from 11 a.m. to 9 p.m.

The restaurant will feature the same tacos, burritos and burrito bowls sold out of the trailer previously located at the Sunoco gas station on Federal Street, as well as new menu items including Green Mountain Steak, brown rice, freshly fried chips, cheddar queso, salsa and guacamole, plus fountain drinks.

About three years ago, Garza rolled a cooler with 30 breakfast tacos to the side of a road in Brattleboro, selling two that day. He went back the next day, and sold out every day for nine weeks, getting his business off the ground.

In July, Garza brought a mobile trailer to Greenfield, and found the clientele necessary to sustain the taqueria.

“Business remained busy and we got a lot of positive vibes from the people of Greenfield. We had the right essence,” Garza said. “The demand was there, so I looked around at a few locations and the one on Federal Street was the right fit.”

He said the location is “perfect” because of its proximity to downtown attractions. There is seating for about 20 people at the Greenfield site and on-street parking.

There will also be a variety of ways to order food, including online (which will launch in two weeks) and, at the Greenfield location only, potential delivery through the DoorDash app, Garza said.

He said he is in the process of figuring out which town the food trailer will be located in next. Garza is also looking to expand his team in the Greenfield area by hiring new employees.

“We’re looking for local people with good attitudes, no experience necessary,” Garza said. “We’re looking for people who love tacos as much as we do and who want to grow with us.”

Those interested can email Greenfield@Titostaqueria.com.

Reach Melina Bourdeau at mbourdeau@recorder.com or 413-772-0261, ext. 263.