GREENFIELD — Nishon Morgan, the “his” behind the recently opened His and Hers Comics store, has always enjoyed comic books.

“There were always comic books in the house,” Morgan said Thursday, a day after his Bank Row store — which he owns with his wife, Katy, the “her” in the business’ name — held a soft opening. The business will begin holding regular hours seven days a week starting Wednesday.

Growing up, Morgan said he was introduced to comics by reading his older siblings’ hand-me-down comics. Later, his “third- and fourth-grade teacher would let us bring comics in, put it up on a projector and let us do art from it,” he recalled. At the local pharmacy, Morgan said he discovered Marvel, DC and Dark Horse Comics on the spinner rack while waiting for orders to be filled. He was hooked.

Today, Morgan is still immersed in the adventures of Princess Diana of Themyscira (Wonder Woman), Bruce Wayne, Clark Kent, Jean Grey and Peter Parker. To that end, His and Hers Comics, which is housed in a 1,000-square-foot storefront, boasts a stock of around 10,000 vintage books and another 1,000 new comics, in addition to a smaller collection of science fiction novels.

“I get new comics every week. Every Wednesday there will be a shipment of new books — Marvel, DC, Dark Horse, IDW and countless others,” Morgan said. “We’re hoping to carry old toys, new toys and vintage pop culture items.”

Morgan, who is from Dummerston, Vt., said he and his wife searched for more than a year before settling on the downtown Greenfield space — a location selected because of its business possibilities. Over the years, “there’s been at least three comic book stores in Greenfield — with the last being here about 10 or 15 years ago.” Currently, there’s only one shop in the region, Holeymoleys Comics & Collectibles, which is in the process of moving to Northampton, according to Morgan. That left an opening.

“We didn’t want to have to travel too far. We felt that Brattleboro was too close to Keene, and Keene has three stores,” he said, noting that Greenfield’s population is comparable to that of Keene, N.H., and, when considering the surrounding towns, it serves a much larger population.

Professionally, Morgan has been in the comic book business for his entire career.

In high school, he worked at the comics business Moondance Productions in the mail-order section of the organization. As his personal collection grew, Morgan began selling as a vendor at comic book conventions across New England. He graduated from Hesser College, formerly in New Hampshire, with a degree in business. Two years later, Morgan opened his first comic book store, Super Soup Comics in Bennington, Vt. Subsequently, he founded Super Soup Comics Too in Wilmington, Vt., operating both stores for 10 years before deciding to close for good.

Around that time, roughly a decade ago, he met his wife, who held a sizeable comic book collection of her own. His and Hers Comics was born and they started selling together at small comic book conventions in the New England area. They made plans to open their own store.

The Greenfield store marks their first joint brick-and-mortar venture as partners.

Last year, Morgan said they were both involved in the region’s inaugural Western Massachusetts Comic Book Show, which was held at Hawks & Reed Performing Arts Center. At the time, they were still searching for a suitable space.

“That was very well attended,” he said. “There was over 600 people that day, which prompted us to fast-forward our plans to open a store, to do it before someone else does.”

This year, with a storefront of their own just down the road, Morgan said His and Hers Comics will be one of the May 24 event’s sponsors.

For more information, follow His and Hers Comics on Facebook. The business at 40 Bank Row, next to Village Pizza, will be open starting Wednesday seven days a week, Monday through Friday from 11 a.m. to 6 p.m., Saturdays from 10 a.m. to 8 p.m. and Sundays from 11 a.m. to 4 p.m.

Reach Andy Castillo at 413-772-0261, ext. 276 or acastillo@recorder.com.

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