Coldwell Banker Community Realtors under new ownership


Staff Writer
Published: 10/22/2020 2:56:22 PM

Christine Aubrey has sold Coldwell Banker Community Realtors to longtime employee, and her son, Brian Megliola.

According to a Coldwell Banker press release, Megliola was previously operations director before taking on his new role. Aubrey will stay on as a broker, overseeing the agents and their transactions, while Megliola will lead the day-to-day operations as CEO and chief financial officer.

“Brian has been at the helm unofficially for the last several years, so this isn’t a change our agents or staff will even notice,” Aubrey said in the release. “Brian has been able to bring us head and shoulders above other agencies with technology, innovation, and a knowledgeable and keen eye on the future.”

Aubrey added she “could not have asked for a better or more qualified person to take the helm and lead this company well into the future.”

Megliola grew up in Hatfield, graduated from Smith Academy in 2000, and earned a bachelor’s degree in business administration and management from Western New England University. In addition, he is a graduate of the ASCEND Real Estate Management Program, a 46-week executive leadership experience, according to the release.

“Education has been at the forefront of everything for me,” he said. “I always felt I would be seen as the kid coming in. I wanted to make sure (the agents) trusted I’m bringing something to the table.”

Having grown up in a real estate family, Megliola said his childhood experience had a big impact when it came to choosing a career.

“Seeing the hard work my mother put in day in and day out showed me that success is being truly dedicated, but also in doing what you love, it doesn’t feel like work at all,” Megliola said.

He said it is his honor to continue on the legacy his mother created.

“I have some very large shoes to fill, and I’ll do my best to make our agents proud,” Megliola said.

The acquisition is a significant milestone in the continuing evolution of Coldwell Banker Community Realtors. Founded in 1988, Coldwell Banker Community Realtors started as Upton & May Real Estate Agency, owned by Christine Aubrey and Steve Upton. In 1992, Aubrey and Upton purchased Massamont Real Estate, expanding into Shelburne Falls area, before expanding into Hampshire County and opening offices in Amherst and Northampton.

In 2002, Aubrey purchased the company from Upton and became the sole owner, the release states. She affiliated with Coldwell Banker in 2006, providing the company with brand recognition, resources and a network of more than 90,000 agents worldwide.

More recently, in January, the Coldwell Banker brand changed its logo to a more modern look. Subsequently, in March, Coldwell Banker Upton-Massamont Realtors, which had been contemplating a name change, decided the timing was right to change its name while updating the logo. The name officially changed to Coldwell Banker Community Realtors, which the release states reflects the company’s commitment to the communities its agents serve.

As the new CEO and CFO, Megliola said he aims to grow the company while continuing to assist customers and investors in Franklin and Hampshire counties. The company has four residential real estate offices in the Pioneer Valley — in South Deerfield, Shelburne Falls, Amherst and Northampton — as well as one commercial office (Coldwell Banker Commercial Upton-Massamont) in Greenfield.

“Franklin County is the heart of our business, and we want to continue to provide the same level of service as we have for 30 years,” Megliola said. “What makes our service special is our agents. We want to continue to grow that in Hampshire County so those customers can have the same, unique service.”

Zack DeLuca can be reached at or 413-930-4579.


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