Cohn & Company holding networking event at Quonquont Farm

  • The Greenfield-based Cohn & Company Real Estate is welcoming more than 60 Realtors from across Franklin and Hampshire counties for a networking event Thursday night at Quonquont Farm in Whately. Staff File Photo

Staff Writer
Published: 9/7/2021 3:01:57 PM

WHATELY — Cohn & Company Real Estate is welcoming more than 60 Realtors from across Franklin and Hampshire counties for a networking event Thursday night at Quonquont Farm.

The Greenfield-based real estate company is organizing the event to bring people together after a year of virtual events and to help agents navigate an industry that has been supercharged by the pandemic. The event will be held from 5 to 8 p.m.

“We were talking about doing some type of event to drive up awareness,” Cohn & Company Office Manager Alaska Pinard said. “It’s an opportunity after everyone’s been very distanced and apart with COVID. … We wanted to host this as an opportunity for people to see each other again.”

Attendees are encouraged to “mingle and talk” after they arrive. Pinard said there will be a question-and-answer session featuring a panel of five “top of the market” agents, who will discuss recent trends in real estate and how to help both buyers and sellers in today’s market.

The panel will feature Cohn & Company’s Mary Cohn, Bean Group’s Susanne Newman, Coldwell Banker’s Don Mailloux, Fitzgerald Real Estate’s Corinne Fitzgerald and Property One’s Clinton Stone.

“We thought it was good to not have just our own people up there,” Pinard said. “They can give good advice.”

Attendees will also hear from the event’s two biggest sponsors, Greenfield Cooperative Bank and Academy Mortgage Corporation.

Pinard said this is a unique opportunity for real estate agents from all brokerages to meet each other. She added they have received a “lot of great feedback” from the companies they’ve sent invites to.

“We have never done anything like this,” Pinard said, “and as far as I’m aware, no one else in the area has done anything like this.”

The event will feature various levels of COVID-19 health safety protocols based on each individual’s comfort level. Pinard said a three-color sticker system is in place — green means comfortable with hugs and handshakes, yellow means elbow bumps and red means keeping distance — and attendees will be asked to social distance when possible.

“We’re encouraging everyone to social distance,” Pinard said. “All the tables within the venue are 10 feet apart so everyone won’t be packed together.”

The networking event is serving as the jumping-off point for Cohn & Company’s push into hosting more events. The real estate brokerage became affiliated with the New Jersey-based ERA Real Estate in March. Pinard said part of the arrangement has been monthly meetings with ERA Real Estate, which have encouraged Cohn & Company to host these types of events.

“We’re going to be hosting some educational seminars quarterly (for any agent that wants to sign up),” Pinard said. “They’re more opportunities to engage with all of the agents in the area.”

Chris Larabee can be reached at or 413-930-4081.


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