Businesses to donate proceeds toward Dakin Humane Society on June 22

  • Owen Rhayne holds a classic chocolate ice cream cone at Ice Cream Alley in Greenfield. The ice cream shop will be one of five Western Massachusetts businesses participating in the first Paws on the Town, a benefit for Dakin Humane Society, on June 22. Staff Photo/Paul Franz

  • Owen Rhayne holds a classic chocolate ice cream cone at Ice Cream Alley in Greenfield. The ice cream shop will be one of five Western Massachusetts businesses participating in the first Paws on the Town, a benefit for Dakin Humane Society, on June 22. Staff Photo/Paul Franz

  • Sarah Clement of Virginia and her sister, Anne Clement of Greenfield, enjoy some ice cream in the outdoor seating area at Ice Cream Alley in Greenfield. The ice cream shop will be one of five Western Massachusetts businesses participating in the first Paws on the Town, a benefit for Dakin Humane Society, on June 22. Staff Photo/Paul Franz

  • Sarah Clement of Virginia and her sister, Anne Clement of Greenfield, enjoy some ice cream in the outdoor seating area at Ice Cream Alley in Greenfield. The ice cream shop will be one of five Western Massachusetts businesses participating in the first Paws on the Town, a benefit for Dakin Humane Society, on June 22. Staff Photo/Paul Franz

Staff Writer
Published: 6/10/2021 2:40:50 PM

GREENFIELD — Ice Cream Alley on Main Street will be one of five Western Massachusetts businesses participating in the first Paws on the Town, a benefit for Dakin Humane Society.

Paws on the Town is a collaborative, dine-around event on Tuesday, June 22, with the goal of generating support both for Dakin Humane Society, which has locations in Leverett and Springfield, and local restaurants.

“(Dakin) sent an email about it, and we figured, why not?” said Beth Diamond, an owner at Ice Cream Alley. “We support animals and animal organizations in general.”

Ice Cream Alley has committed to donating 20 percent of its proceeds at the end of the day on June 22, making it the “premier” Paws on the Town location.

Bart’s Ice Cream, which is headquartered at 80 School St. in Greenfield, also plans to donate 15 percent of proceeds toward the fundraiser. Other participating locations donating 15 percent of proceeds include 1636 North in Springfield; Nosh Restaurant & Cafe in Springfield; and Thai Chili Food Truck, which will be at the Forest Park Farmers Market in Springfield from 12:30 to 6 p.m.

“The restaurant industry was hit very hard during the pandemic,” Dakin’s Director of Marketing and Development Stacey Price said in a press release. “We wanted to partner with them to help drive a large base of animal-friendly people to their establishments not only on June 22, but throughout June. We’re encouraging people to dine local to support the restaurants that share our home in Western Massachusetts, while also helping pets and the people who love them.”

In addition to the June 22 fundraiser, Dakin Humane Society is encouraging people who visit one of the participating locations to take a selfie in or outside the restaurant to enter into a drawing for one of several $20 to $50 gift cards. Winners will be announced at the end of the month.

“They’re the biggest animal shelter in the area,” Diamond said. “They deserve the support.”

Mary Byrne can be reached at mbyrne@recorder.com or 413-930-4429. Twitter: @MaryEByrne




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