Ashfield Farmers Market in full swing

  • Max Pollard, of Bread Euphoria in Haydenville, sells bread and pastries at the Ashfield Farmers Market. CONTRIBUTED PHOTO

  • Dan Greene, of Good Bunch Farm, manages the Ashfield Farmers Market. CONTRIBUTED PHOTO

For the Recorder
Published: 6/21/2022 3:21:19 PM
Modified: 6/21/2022 3:20:59 PM

The arrival of summer ushers in a season of fresh produce, with local farmers markets connecting residents with the food that’s growing nearby.

In Ashfield, farmers market season kicked off on May 21 and will continue through Oct. 29 — with the exception of Oct. 8, which marks the annual Ashfield Fall Festival. From 9 a.m. to 1 p.m. each Saturday, vendors set up on the town common on Main Street.

The market is relatively small, getting at most 100 visitors a day, organizers say.

In charge of the event is Dan Greene, of Good Bunch Farm. Greene, a graduate of the University of Massachusetts Amherst, has been working as a vendor at farmers markets such as the one in Ashfield — along with markets in Shelburne Falls, Worthington, Cummington, Blandford and Huntington — since 2009. Greene believes that, since the vendors know their products inside and out, shopping at a farmers market is a more authentic experience than buying food at a big box store.

Running the farmers market has not been without challenges. Greene recalled how, in spite of the raging pandemic, the market was able to operate in the summer of 2020, albeit with restrictions such as regulating the number of customers, spacing everything out and requiring all attendees to wear masks. By the following year, however, the market was able to operate almost as normal, with masks and social distancing required only for the unvaccinated.

Carin Freeman, of Freeman Farm in Heath, sells organic pastured meats at the Ashfield Farmers Market. According to Freeman Farm’s website, its animals “are not given any antibiotics or growth hormones. They live confinement free with ample pastures.” The farm raises grass-fed beef and pastured pork. Seasonally, the farm also produces maple syrup and grows organic vegetables.

Abby Ferla, of Foxtrot Farm in Ashfield, brings plants to the farmers market. According to Ferla, Foxtrot Farm aims to grow “botanical herbs and climate-resilient plants.” Ferla, who has worked on small farms across the country, noted Foxtrot Farm only has a booth at the Ashfield Farmers Market a few times a year, but has managed to come for the last five years.

Max Pollard, of Bread Euphoria in Haydenville, sells bread and pastries. Bread Euphoria is one of the mainstays of the Ashfield Farmers Market, having been selling there since 1998. Pollard intends to continue the family tradition, noting that Bread Euphoria expects to be at the market all year.

Holly Wescott, of Heart Beet Gardens in Ashfield, sells microgreens and other salad greens. Heart Beet Gardens grows its produce using organic practices, with a focus on balancing soil minerals and supporting soil life. The farm also offers egg sandwiches using croissants courtesy of Bread Euphoria and eggs from its chickens. Heart Beet Gardens has sold at the Ashfield Farmers Market every year since 2017, with the exception of 2020 due to the pandemic.

For a full list of vendors and more information about the Ashfield Farmers Market, visit


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