Alber Hearing Services in Greenfield giving away hearing aids in second annual essay contest


Staff Report
Published: 5/22/2022 10:46:25 AM
Modified: 5/22/2022 10:46:07 AM

GREENFIELD — To raise awareness about the importance of hearing health during Better Hearing Month, Alber Hearing Services is holding its second annual essay contest and hearing aid giveaway.

The winner will be chosen in June, according to an Alber Hearing Services press release, and will receive a free set of hearing aids, valued up to $6,600.

Anyone may nominate themselves, a loved one or a friend by submitting a one-page typed or handwritten essay explaining why the nominee will benefit from hearing aids. Essays may be dropped off in person, emailed to, or mailed to Alber Hearing Services, Attn: Lacey, 33 Riddell St., Suite 5, Greenfield, MA 01301.

The deadline for essay submissions is Friday, May 27. The release explains all contestants must be able to come to the Alber Hearing Services office in Greenfield for a hearing examination in early June to determine their level of hearing loss.

“While some insurance plans offer hearing aid benefits, the majority do not,” Dr. Lisa Alber, owner and audiologist at Alber Hearing Services, said in the release. “Unfortunately, the cost of hearing aids puts amplification technology out of reach for many people. While hearing aid benefits continue to be up for debate in the political arena, the life-enhancing benefits for people who need them are indisputable. Being able to award someone in our community a free pair of hearing aids is one way we can make a big difference in someone’s life.”

Nearly 50% of people ages 75 and older have hearing loss, yet it often goes untreated. According to the release, untreated hearing issues increase the risk of other serious health conditions, like dementia. When the hearing part of the brain is less active, neurological function decreases. Over time, this ultimately results in cognitive impairment.

However, hearing issues in most people can be improved without medication, surgery or recovery time, the release states. People that are hearing-aid candidates can be fit with small, behind-the-ear amplification devices.

“People don’t realize just how much their whole world opens up when they begin to hear again,” Alber explained in the release. “Time and time again, our patients tell us that hearing aids are life-changing. Hearing aids provide so many benefits aside from better hearing — they also help people regain autonomy, enhance social connectedness and even improve cognitive function. I encourage as many people as possible to participate in our essay contest and to give hearing loss the attention it deserves. It is our hope that this giveaway will stimulate conversations about hearing health and why it is so important to take these issues seriously.”

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