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Today’s Byways website kickoff moved to Deerfield

A kickoff event planned for today for a new Western Massachusetts Scenic Byways website has been moved to Deerfield Town Hall because of weather concerns.

The event, to call attention to a new website focusing on attractions clustered around the region’s seven scenic byways, will include refreshments, photos with an antique car, games and free souvenirs offered by the Western Massachusetts Scenic Byways Marketing Committee. The kickoff, which had been planned for Mount Sugarload, begins at 10 a.m. and is free for all.

The new website — www.bywayswesternmass.org — is aimed by the Franklin Regional Council of Governments and other area planning agencies as part of a multifaceted campaign to both protect and develop economically by drawing travelers to attractions along the Mohawk Trail, Routes 47 and 63, Routes 112, 116 and 122, as well as Berkshire County’s Greylock and Jacob’s Ladder byways.

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