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On the Job

Just Roots announces new leadership roles

GREENFIELD — Following a successful year of development and growth, Just Roots, the Greenfield-based organization promoting access to healthy, local food in Franklin County, announced new roles today for two of its management team. Jessica Van Steensburg, associate director since 2011, has been promoted to Director of Management and Administration. Jay Lord, Just Roots’ director since 2011, will assume the new role of Director of Financial and Program Development.

Van Steensburg will focus on operations, management and expansion of administrative systems, and organizational planning. Lord will primarily focus on fundraising, major gifts, proposals, and program expansion.

The mission of Just Roots, a community-driven nonprofit, is to increase access to healthy, local food by connecting people, land, resources and know-how. Awarded a 15-year lease by the Town of Greenfield in 2011, Just Roots has established the Greenfield Community Farm on a 60-acre parcel of town land, the historic site of the town farm located off Leyden Road.

In 2013, the organization launched new programs, including donor-subsidized CSA shares for low-income households, a Community Garden, an Education Site, an internship program, a public workshop series, the Fall Harvest Festival, and a snack market at the Discovery School at Four Corners. New infrastructure included two greenhouses, a well and irrigation system, a community garden shed, and an on-site office for staff and interns. Produce grown at the farm was sold at the Greenfield Farmers’ Market and distributed through the Common Wealth CSA, as well as donated to the Center for Self Reliance and Stone Soup Café pay-what-you-can meal at All Souls Church.

Local CPA now certified financial planner

GREENFIELD — Certified Public Accountant Wendy Marsden of Greenfield has become a certified financial planner. Her firm, Tea & Taxes Co., now offers fee-only “ProsperiTea Planning” (financial wellness) in addition to expanded tax preparation, bookkeeping and payroll services.

“Everyone needs a plan,” said Marsden. “The motto of my new business is ‘Let’s Make a Plan!’” Marsden said she will help clients clarify their goals, get insight into their current level of financial wellness, and help them map out a plan to achieve their goals. Marsden does not manage investments or sell insurance.

She has also expanded her staff, adding R.J. Hafford, Jessica Farwell and Jenny New at her office at 473 Main St.

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