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GCTV about  to expand, increase its visibility

GREENFIELD — The nonprofit community television, and now radio, broadcaster that has served Greenfield for the past 25 years is about to expand and increase its visibility.

Greenfield Community Television has bought the space at 393 Main St., which was formerly occupied by the Town Crier, and has begun cleaning and renovating the space with the intent of having a “grand opening” after the first of the year.

GCTV currently occupies a space, which includes its television studio, on the third floor of the same building.

“This will give us a window on Main Street where the public can make easy contact with our staff and with our productions,” said GCTV board President Ralph E. Gordon Sr. “It is something we have talked about for a long time and when the opportunity came, we proceeded to purchase the condominium there.”

Board member Terry Ruggles led the effort to make contact with New England Newspapers Inc., parent company of the Town Crier, when it first became known the space may be available, said Scott MacPherson, station manager.

He said Ruggles handled negotiations with local Realtor Robert Cohn and the owners.

Station Manager Scott MacPherson said GCTV will maintain both spaces in the building — the one it occupies now on the third floor and the new space, which is on the street level.

He said the new space will house GCTV’s community radio station, WMCB-LP 107.9, as well as an audio production suite, meeting space and offices.

The new space will also be, for the most part, where GCTV interacts with the public, including equipment checkout and return, submission of public service announcements and programming proposals, and field equipment training.

The third-floor space will continue to house the station’s live high-definition production studio, which plays host to many local productions. It is also home to many meetings, including those of Town Council, School Committee and Franklin Regional Council of Governments. The third-floor space will also have areas for group editing and training and private editing suites.

“I’m really excited about this,” said MacPherson. “We have been looking to expand for a long time and now we have the space we need to best fit our operations and make GCTV an even more user friendly experience for the community, as well as our producers and DJs.”

GCTV runs numerous television shows, some weekly, some once a month and others periodically, said MacPherson.

There are also about 15 disc jockeys who have radio shows.

MacPherson said GCTV is run by five staff members — three full-time and two part-time — and lots of volunteers.

“We’re always looking for more volunteers,” said MacPherson. “They really play a big role.”

GCTV offers the public access to video and audio equipment and trains individuals and groups on how to use that equipment.

The station covers many local events and broadcasts them on both cable Channel 15 and at:

Others that occupy the building with GCTV are the Franklin County Chamber of Commerce, a number of law offices, and Community Action!

For more information, visit the Web site or call 413-774-4288.

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