Music biz upbeat
Replay set to add studio, recording facilities
Recorder/Paul Franz Sarah Cadran and her father Allan Cadran stand in the back of Replay on Main St in Greenfield among the plethora of used and new musical equipment. One customer referred to it as “A home for musicians in the Valley”. Purchase photo reprints »
GREENFIELD — When Allan Cadran first opened his used instrument business, Replay, in the Rooney building at 231 Main St. three years ago, he could play Frisbee with his brother and ride his bike through the store without breaking or damaging anything.
“I started this with just the four guitars, one drum set, and some CDs that I already had,” said Cadran, 54, of Greenfield. “I just kept putting every dollar back into the store and buying more and more inventory.”
Today, he can’t play Frisbee or ride his bike down the center aisle without bumping into guitars, banjos, fiddles, accordions, drum sets, xylophones, and many other instruments.
So, he said he is almost at the end of negotiations with Brenda and David Rooney, owners of the building that once was home to a clothing store and later an arcade, to lease the entire building.
Cadran, and his daughter Sarah, who runs the store with him, want to turn the upper floors into performing, recording, lesson and practice spaces. The entire building totals about 11,000 square feet.
He said he and his daughter keep a book filled with the names of area music teachers and then match those teachers with new learners.
“We want the spaces upstairs so teachers can give lessons there, and so musicians, who don’t have an in-home recording studio or a place to practice, will have somewhere to go.”
Cadran said he would also be willing to talk with visual artists, dance groups, or performers who are looking to rent space in Greenfield.
“Business has just exploded,” said Cadran. “We sell at least two stringed instruments a day. We’ve sold more than 800 stringed instruments since we opened.”
Cadran said he sells instruments to some of the valley’s private schools and to many area musicians, as well as to a lot of local children and adults who want to learn an instrument for the first time.
Cadran said he carries good-quality instruments at low prices, which range from under $50 to more than $1,000.
Cadran said he will always lead children and adults, who are just learning, to the cheaper instruments to start.
“I tell them they can always trade up if they stick with it,” he said.
Cadran also sells used in-home studio equipment.
He has placed seating throughout the store so that musicians can “plug in a guitar and play right here,” because he wants people to check things out before they buy, he said.
Cadran, who said he’s a better merchant than musician, said he decided to open the business when he got tired of working in business with someone else.
“This place was available, so I grabbed it,” he said.
Cadran said he didn’t have to involve banks or any outside financiers to open, because all he had to do was come up with the rent.
Today, he carries brass, woodwind, string and many other types of instruments.
He said he will find new instruments for people, and all of his strings, straps, picks, cables and chords are new.
“Most of the instruments are reconditioned, and I do some repairs,” he said. “If I can’t do a repair, I will send people to others who can.”
Replay is open Tuesday through Saturday from 10 a.m. to 6 p.m.
‘Three piece sale’ this week
To celebrate the store’s third birthday, all this week, Cadran is offering a special on accessories — for example, if you buy three accessories (straps, strings, etc.), the fourth is free.
He is also holding a “three piece sale.” For example, customers will get a discount when they buy a guitar, amplifier and case. For more information, call Replay at 413-773-3037 or stop in at 231 Main St.