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Kringle opens Connecticut candle shop

BERNARDSTON — The Kringle Candle Co. has doubled its retail outlets with the addition of a new shop in Connecticut.

The new store, in the Stamford Town Center mall in Stamford, Conn., opened its doors quietly earlier this week, and will hold a grand opening at noon today .

“Our team has developed a one-of-a-kind fragrance experience in Stamford that is unlike any other candle store out there,” owner Michael “Mick” Kittredge III said of the new 1,400-square-foot store.

The company chose Connecticut after studying its customer base.

“Connecticut is the state furnishing the most visitors to our Bernardston store after Massachusetts, so we felt very good about going into that state,” said Kringle spokesman Tim O’Brien.

O’Brien said the company also looked at sites in eastern Massachusetts and other Connecticut locations before settling on Stamford.

Kringle was founded in 2010 by Kittredge III, son of Yankee Candle Co. founder Michael Kittredge II. Its first retail shop opened on South Street in Bernardston that year, sharing a building with the company’s candle factory. Since then, Kringle has opened the Farm Table Restaurant, the Kringle Country Barn gift shop and the Kringle Chocolate Cottage across the street. The company has also moved its production to the town’s industrial park, freeing up its original factory space for retail.

If business at the new shop goes well, Kringle plans to open more satellite stores in New England and possibly beyond.

“New England gives us the best opportunity to capitalize on brand familiarity with those who’ve possibly been to Bernardston,” O’Brien said. “If the right opportunity is available outside the region, we would look hard at that, too.”

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