New England Natural Bakers aims to expand in Greenfield

GREENFIELD — It appears New England Natural Bakers wants to make its new home just around the corner from where it is currently located in Greenfield.

Mayor William Martin told Town Council leaders Monday that the company has decided it would like to build on the former Bendix-Repal property on Laurel Street extension.

The 12-year-old bakery, which makes organic and conventional granola and muesli, is currently located on Fairview Street — it has been there for more than a decade and is looking to expand.

John Broucek, president and general manager, could not be reached for comment on Monday, but said in an earlier interview that the company, which is owned by its employees, is growing steadily and needs a larger space.

Broucek said in early July that the company was looking for property in Greenfield or Montague.

Martin said he will ask Town Council to consider giving the company a Tax Increment Financing tax break to help with the financial burden the company will realize after building the new, larger building.

He said the company plans to add 25 more jobs over the next few years, so it will be worth it to the town to help as much as it can.

Martin said the town plans to use a state grant to build a road and raze the two remaining buildings on the former industrial site to make room for New England Natural Bakers.

The mayor said about one acre of the 17-acre site will consist of roads and parking lots. He said New England Natural Bakers will use another seven to nine acres.

“The town plans to eventually build a small ‘server building’ to provide high-speed Internet to companies that build there,” said Martin. “We’d also like to see a small solar farm installed there. The bakers use a lot of energy and that would really help.”

Broucek said the company wants to build a 60,000-square-foot factory there.

The company has grown from 20 to 50 employees in 12 years.

Broucek, who started the business in 1977, said New England Natural Bakers has been looking for land for the past four to five months.

The company currently works out of two different locations with its factory in a 28,000-square-foot building on Fairview and a 10,000-square-foot warehouse in the industrial park in Turners Falls.

Broucek said the company wants enough space to have the ability to expand again in the future.

It is not clear how much the company currently pays the town in real estate taxes because the assessor’s and collector’s offices could not be reached on late Monday afternoon.


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