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Ben & Jerry’s co-founder visits Yankee Candle for store opening

  • Mary Talbott and her daughter Olivia, 2, of South Deerfield order cones of Ben and Jerry's ice cream during the grand opening of the Yankee Candle branch of the shop in Deerfield on Saturday, with the menu reflected in the glass that separates them from toppings and waffle bowls.<br/>Recorder/Micky Bedell

    Mary Talbott and her daughter Olivia, 2, of South Deerfield order cones of Ben and Jerry's ice cream during the grand opening of the Yankee Candle branch of the shop in Deerfield on Saturday, with the menu reflected in the glass that separates them from toppings and waffle bowls.
    Recorder/Micky Bedell Purchase photo reprints »

  • Yankee Candle patrons line up to buy $1 ice cream cones at the new Ben and Jerry's branch in the Deerfield store.<br/>Recorder/Micky Bedell

    Yankee Candle patrons line up to buy $1 ice cream cones at the new Ben and Jerry's branch in the Deerfield store.
    Recorder/Micky Bedell Purchase photo reprints »

  • Jerry Greenfield, co-founder of Ben & Jerry's, scoops ice cream for visitors for at the company's new branch at Yankee Candle in Deerfield on Saturday.  Recorder/Tom Relihan

    Jerry Greenfield, co-founder of Ben & Jerry's, scoops ice cream for visitors for at the company's new branch at Yankee Candle in Deerfield on Saturday. Recorder/Tom Relihan Purchase photo reprints »

  • Mary Talbott and her daughter Olivia, 2, of South Deerfield order cones of Ben and Jerry's ice cream during the grand opening of the Yankee Candle branch of the shop in Deerfield on Saturday, with the menu reflected in the glass that separates them from toppings and waffle bowls.<br/>Recorder/Micky Bedell
  • Yankee Candle patrons line up to buy $1 ice cream cones at the new Ben and Jerry's branch in the Deerfield store.<br/>Recorder/Micky Bedell
  • Jerry Greenfield, co-founder of Ben & Jerry's, scoops ice cream for visitors for at the company's new branch at Yankee Candle in Deerfield on Saturday.  Recorder/Tom Relihan

DEERFIELD — Ice cream wasn’t the only thing that visitors to the grand opening of the Yankee Candle Village’s new Ben & Jerry’s shop were treated to this Saturday.

Jerry Greenfield, one of the popular ice cream company’s co-founders along with Ben Cohen, made a guest appearance at the event, meeting patrons and scooping out cones of his famous ice cream for about an hour.

The event began with an official ribbon cutting at 11 a.m. and ran until 4 p.m. Ice cream cones were offered for a dollar each, which saw a long line form in front of the kiosk for most of the day, and the Forest Park Zoo’s “Zoo on the Go” program held a presentation where visitors were given the opportunity to interact with some of the zoo’s animals.

“We’re very excited to have Ben & Jerry’s in Yankee Candle,” said Greenfield, of the new location. “We have a real New England organization here in Yankee Candle and it’s great to combine it with another New England institution.”

“Having Ben & Jerry’s ice cream meets one of our sensory needs, that of taste, and it’s nice to combine it with all these wonderful scents to meet another sensory need: smell,” he said.

Wade Bassett, Yankee Candle’s director of sales and operations, also expressed his support for joining the two brands at one location.

“Ben & Jerry’s is an iconic brand, as is the Yankee Candle Village. They’re famous for their flavors, and we’re famous for our scents,” Bassett said.

Unfortunately, Greenfield said, we won’t be seeing any Cherry Garcia scented candles in Yankee Candle’s product line in the near future.

“One of the downsides of ice cream is that it doesn’t really have much of a smell. That can be slightly overcome by baking waffle cones all day,” he said.

Bassett also noted that there were no plans to integrate the two brands in any way.

Greenfield said he planned to spend some time shopping in the Village’s retail sections while he was there, but that he hadn’t narrowed down his favorite scent yet. “Being an ice cream guy I’m partial to vanilla, but I’m willing to branch out,” he said.

He did, however, reveal his favorite Ben & Jerry’s flavor: Americone Dream.

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