Dillon Chevrolet dealership renovations almost complete
Dillon Chevrolet has been undergoing renovations to its Main Street dealership. (Recorder/Paul Franz) Purchase photo reprints »
GREENFIELD — Renovations to the 52-year-old Dillon Chevrolet at 54 Main St. are almost complete.
The project, which began in October 2013, included renovations to the showroom, which is 500 square feet larger than it was before, as well as a facelift to the service desk and customer waiting areas.
“Everything is cleaner and fresher,” said Thomas Dillon, who joined his father in the business in 1982. “We’re painting everything white and neutral colors to give it that fresher feel.”
Dillon said the dealership decided to do the renovations after “corporate told us it wanted people to drive up the hill and immediately recognize that we are a Chevy store.”
Dillon, who co-owns the business with his younger brother James “Jay,” said with the additional space in the showroom, the dealership can display three cars, instead of two.
Jay Dillon joined the business in 1988.
“The waiting area is also three times as large and we bought new, comfortable furniture,” he said. “We want to make the process of buying and servicing a vehicle a pleasant and comfortable one for our customers.”
Dillon said the last time renovations were done on the building was in 1986.
“We had a gas station in the front,” he said. “We took that out and expanded our showroom then.”
Dillon said he does not want to discuss how much the renovation cost the dealership.
“It doesn’t matter, because we won’t have to do this again for 30 years,” he said. “It’s all worth it.”
Dillon said the public’s reaction has been great, with many saying how much they like the new look.
“People have told us that they’ve always thought the dealership had personality, but now it’s even better,” he said. “We take a lot of pride in our appearance and in what we do for our customers.”
Dillon’s father Thomas A. Dillon opened the business in 1962. He bought it when it was Mohawk Chevrolet and changed the name. He died in 2011 at the age of 87 — he had lived in Greenfield for 60 years.
Dillon said he would like to see the third generation take over someday.
To reach Dillon Chevrolet, call 413-773-3678 or visit: www.dillonchevrolet.com.