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Greenfield's Adams Donuts up for sale

GREENFIELD — Contrary to rumor, Adams Donuts is not closing, its owners say.

“... but the business is for sale,” Susan Cook said Wednesday. “We’re not closing and we don’t plan on it, we just took a vacation.”

Cook said rumors the shop would close began after it closed for a brief vacation, and although they haven’t advertised that the business is for sale, word of mouth has carried.

Mrs. Cook owns the Federal Street doughnut shop with husband, Kenneth.

She said they have had the shop for 11 years, their kids — who all worked in the shop — have grown up, and the couple is ready to move on.

Adams Donuts has sat on Federal Street since 1956, under a number of different owners, but always with a loyal local clientele. The business began in Brattleboro, Vt., in the mid-1930s.

The Cooks are Greenfield natives who took over the shop in 2003 after then-owner David Pogue decided not renew his lease, which could have meant the end of the business.

The shop enjoys a strong reputation for its doughnuts and Mr. Cook studied the Adams approach to the fried treats under the former owner.

“We’re doing our very best to keep Adams Donuts alive and going,” Mrs. Cook said Wednesday, standing in front of shelves emptied of doughnuts for the day.

Adams is open seven days a week, from 5 a.m. to noon Monday through Saturday and 6 a.m. to noon Sundays. The doughnuts are baked nightly on premises and sold in the coffee shop to regulars and drop-in customers, and delivered to businesses in Massachusetts, Vermont and New Hampshire.

At noon each day the shelves are cleared, the unclaimed pastries of the day are boxed up for donation.

You can reach Chris Curtis at: ccurtis@recorder.com or 413-772-0261, ext. 257

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