Digital Advertising Copy
Submission Guidelines
You may send your camera-ready advertisement to The Recorder as an Adobe Acrobat document (.PDF) by e-mail. If you do not yet have Acrobat, you may deliver your ad to us on a computer disk or other acceptable media in PDF format, or another format that we are able to process. Please see below for more details.
To get the most out of your electronic ads, please follow the following guidelines:
- Do not use "rich black" in your ad. True black is just black ink (0C, 0M, 0Y, 100K). Mixing color into your black (for example, Photoshop's default black ink settings are 63C, 52M, 51Y 100K) will create a 'muddy' appearance on newsprint.
- Mix black ink into your colors sparingly. The absorbancy of newsprint and the inherent dot gain of our printing equipment will often result in printing results darker than you may be expecting.
- Please feel free to ask your advertising representative to put you in touch with our expert Pre-Press staff if you have any questions.
NOTE: We have updated our PDF submission requirements. Click here to see our PDF submission guidelines. Updated on October 23, 2006.
Materials sent to us electronically must arrive at The Recorder by the appropriate deadline as follows:
Closing hour
for all advertisements is 5 p.m., two business days in advance of
publication. When a holiday intervenes, the closing hour will be
5 p.m. three days previous. Double-page spreads must be placed three
business days in advance.
Monday's Edition: Noon the previous Friday
Tuesday's Edition: 5 p.m. the previous Friday
If you are submitting material to us for the first time, we may require a test transmission to make sure that we are able to process your material through our system. In the event that a test transmission is not possible we would prefer to have the material one working day earlier than the normal deadline in case there are complications.
Three ways to send us your electronic ad copy
1. AP Ad-Send
This is the most widely used and most reliable transmission method for newspaper advertising. It will provide you with the most predictable reproduction of your digital material. We can provide you with contact information if you wish to participate in this industry standard distribution network.
2. Electronic mail
You may send your Adobe Acrobat (.PDF) submission as an attachment to an e-mail message to one of the following addresses, depending on the type of material submitted:
- Legal Ads
- Classified Display Ads
- Classified Line Ads
- All other display ads
3. Magnetic media
You may provide us with one of the following types of media (please specify how it was formatted):
-
CD-ROM or DVD-ROM
- 3.5" Floppy Disk (specify how it was formatted)
Please fill us in on the details!
You MUST specify the following information in your e-mail message or in a note attached to your disk or tape:
A. WHO have you spoken with at the Recorder?
- Your ad rep's name?
- Who may we contact with questions?
- Phone #?
- Fax #?
- E-mail address?
- Non-business hours?
- File formats:
B. What the e-mail attachment or disk contains:
- Ads and elements of Ads: Name of Advertiser, Size of Ad, Ad Rep, Date it will run, Color(s)?
- Artwork / Logo: Who created it? Do you have copyright or permission to use it?
- Fonts: Unless fonts are embedded into a document we cannot guarantee the output will have identical fonts. We will substitute similar fonts if document fonts are not included or not usable.
C. WHERE you are requesting that we run it?
- (Help Wanted, Sports, etc.)
Acceptable formats
Please do not submit embedded Microsoft Word documents (.doc files) We are unable to access them.
Submitted files must have the correct file extension. We are unable to use them without this information.
We can accept the following file formats on the media listed above, listed in order of preference and reliability. We will be happy to return your media to you.
- Adobe Acrobat (.PDF). Click here for our PDF guidelines.
- Encapsulated Post Script (.EPS) Use the DCS (Desktop Color Separation) option
- TIFF
- JPEG (Save using the Excellent Quality option)
- Quark XPress files. Quark files must be saved in Quark 4.1 format. (Extensions: Any unusual extensions used? You must attach them.)
*Note - we cannot guaranteed fonts submitted with Quark documents. We will substitute similar fonts if necessary.- Please include all image files.
Compression
If you have Stuffit(MAC) or PKZIP(PC), you may use it to compress the file(s). Please ensure that your file has the correct extension (
Still have questions?
If you still have questions or experience problems sending us your ad copy please send e-mail to sysadmin@recorder.com. If you need help right away, call 413-772-0261 and ask for the data processing department or the "composing room" and someone should be able to answer your specific questions.
