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Ice Cream Alley finds its niche

  • Emma Sadowski, above, serves up a cone at Ice Cream Alley on Wednesday evening in Greenfield. Below, the entryway. Recorder Staff PHOTOS/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • A cone of strawberry cheesecake flavored ice cream at Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Emma Sadowski scoops chocolate ice cream at Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little

  • Ice Cream Alley on Wednesday evening in Greenfield, on June 13, 2018. Recorder Staff/Dan Little



Recorder Staff
Thursday, June 14, 2018

GREENFIELD — While the storefront is small, the scoops of ice cream are large at Ice Cream Alley.

Ice Cream Alley has opened at 221 Main St. in Greenfield, in what one of the owners said is the smallest storefront in the city. The location, which is just 150 square feet, features several local ice creams and is co-owned by five Greenfield residents: Dan Khan, Emma Sadowski, Bryan Dolan, Tim Dolan and Otis Wheeler.

Tim Dolan said he and his friends decided to open the shop after noticing a dearth of places selling ice cream downtown. He believes that with a new ice cream option, more people may be drawn to the area.

“We’re trying to do something that would bring some more traffic, be an attraction in Greenfield,” Tim Dolan said.

“I consider an ice cream shop like a public utility,” said Bryan Dolan, Tim’s brother and business partner.

The shop is sandwiched between Mimosa’s Thrift Shop and Matt Kim’s Academy of Rock. According to Tim Dolan, the small space costs just $450 a month in rent.

Before Ice Cream Alley, the location has seen several businesses, including Soup, Phat Boyz Barbeque and was the first location for Hattapon’s Thai Kitchen.

For Sadowski, who will be working at the Ice Cream Alley full-time, the fact that these larger eateries were able to function in the space is surprising.

“It’s ineffable to us how,” she said.

Bryan Dolan worked on the interior of the building and said the cramped quarters provided a design challenge for him.

“(It’s) literally an alley,” he said. “Nothing’s straight, nothing’s square. Usable workspace was tricky.”

Inside, the location is 7 feet wide, with floors that slope right to left. The cooler area is just large enough for eight flavors.

But he said the small area allowed him to focus on more intricate aspects of the design, including more ornate cabinetry and counter top.

And for customers, the small space can be a good thing, too.

According to Tim Dolan, because of the limited space to store ice cream “every day’s going to be a different menu.” Flavors will range from traditional, like chocolate or vanilla, to unique, such as a blueberry-sour cream, graham cracker or coconut-avocado. Vegan and dairy alternative ice creams are also expected.

The ice cream is served in three different sized cones, including a waffle cone. Customers can also get a hot fudge sundae or can try a variety of flavors, with flights of four or eight available. If you want to bring the ice cream home for later, they also offer pints. And the art on the wall will change, too, and will feature youth artists and artists of color.

Tim Dolan said Ice Cream Alley will regularly source their ice creams from a variety of local vendors and creameries. These include Bart’s, Maple Valley Farm in Hadley, Herrell’s in Northampton, Mt. Tom Creamery in Easthampton and Flayvor’s of Cook’s Farm for custom flavors made exclusively for them.

Ice Cream Alley is open Wednesday to Friday from  4:30 to 8:30 p.m., Saturday from noon to 8:30 p.m., and Sunday from 2 to 6 p.m.