Owner brings Swanson’s Fabrics, The Stash House together in Turners Falls

Kathryn Greenwood Swanson, pictured holding Pockets Jacquard, at The Stash House in 2022. After originally planning to operate two locations, Greenwood Swanson has brought Swanson’s Fabrics and The Stash House together under one roof at 320 Avenue A in Turners Falls.

Kathryn Greenwood Swanson, pictured holding Pockets Jacquard, at The Stash House in 2022. After originally planning to operate two locations, Greenwood Swanson has brought Swanson’s Fabrics and The Stash House together under one roof at 320 Avenue A in Turners Falls. STAFF FILE PHOTO/PAUL FRANZ

Resident feline Pockets Jacquard walks along a bowl of buttons at The Stash House in Turners Falls.

Resident feline Pockets Jacquard walks along a bowl of buttons at The Stash House in Turners Falls. STAFF PHOTO/PAUL FRANZ

After originally planning to operate out of two locations, Swanson’s Fabrics has been stitched together under the sole roof of The Stash House, located at 320 Avenue A in Turners Falls, pictured.

After originally planning to operate out of two locations, Swanson’s Fabrics has been stitched together under the sole roof of The Stash House, located at 320 Avenue A in Turners Falls, pictured. STAFF PHOTO/PAUL FRANZ

Shop manager Marlene Lavelle goes through boxes of fabrics at The Stash House in Turners Falls.

Shop manager Marlene Lavelle goes through boxes of fabrics at The Stash House in Turners Falls. STAFF PHOTO/PAUL FRANZ

Shop manager Marlene Lavelle with donated fabrics and some items made from scraps at The Stash House in Turners Falls.

Shop manager Marlene Lavelle with donated fabrics and some items made from scraps at The Stash House in Turners Falls. STAFF PHOTO/PAUL FRANZ

A bowl of buttons at The Stash House in Turners Falls.

A bowl of buttons at The Stash House in Turners Falls. STAFF PHOTO/PAUL FRANZ

By JULIAN MENDOZA

Staff Writer

Published: 09-28-2023 1:33 PM

TURNERS FALLS — After originally planning to operate out of two locations, Swanson’s Fabrics has been stitched together under the sole roof of The Stash House, located at 320 Avenue A.

Shop owner Kathryn Greenwood Swanson signed the lease for her second location last November and opened for business in January. In its first year of operation, The Stash House in the former Simon Stamps building, owned by Chris Couture, has doubled as both a storage warehouse and a café-style gathering space where classes and clubs convene.

While Greenwood Swanson initially intended for her original 1,100-square-foot 106 Avenue A fabric shop to remain in operation, she explained that observing the potential of The Stash House, a location about four times the size of the old shop, prompted her to be “emergent and responsive.”

“What’s been happening in the past nine months is that we’ve really been learning what this space wants to be,” Greenwood Swanson said of The Stash House. “I didn’t come into this space full of expectation about what exactly it would be like. … It’s just simpler and stronger for us to have everything in one place.”

Greenwood Swanson is currently engaged in the transition process, which includes moving in furniture from the old storefront and giving a “makeover” to The Stash House’s sorting room and warehouse areas.

“The most exciting thing about closing the shop is that all of our staff working at the shop is all with us here and we’re all in one place,” she added, noting that her business has 13 employees who primarily work part-time.

Once the dust settles, there will be a big party at The Stash House in December, Greenwood Swanson said. She intends for it to promote membership to Swanson’s Fabrics and draw more people to what they offer. A calendar listing classes and workshops at Swanson’s Fabrics can be viewed at swansonsfabrics.com/classes-workshops.

“[Swanson’s Fabrics functions] in the same way people are members of the YMCA, but instead of bench presses, we have sewing machines,” Greenwood Swanson said.

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Oliver Miller, who owns the building that includes 106 Avenue A, said he put the former Swanson’s Fabrics shop up for rent at the beginning of September.

“The shop seemed bound for success because she put everything she had into it,” Miller said of Greenwood Swanson. “While I’m sad to see her go, the move and transition makes perfect sense for their business.”

Just a few weeks later, Miller had rented the former storefront out to Danielle Marie, who previously operated Deerfield’s Arts & Antiques on Routes 5 and 10, to operate a pop-up antique shop called “Sweet Phoenix” out of the space from October through early January. Miller added that he has plans for the space that will take effect after the pop-up concludes, but declined to provide further details at this time.

Reach Julian Mendoza at 413-930-4231 or jmendoza@recorder.com.