Green Fields Market looks to add alcohol, pending state approval of license transfer

Alongside the valley’s produce and other products, folks will soon be able to pick up beer and wine produced in the region at Green Fields Market, pictured.

Alongside the valley’s produce and other products, folks will soon be able to pick up beer and wine produced in the region at Green Fields Market, pictured. STAFF FILE PHOTO/PAUL FRANZ

By CHRIS LARABEE

Staff Writer

Published: 02-15-2024 10:42 AM

GREENFIELD — Alongside the valley’s produce and other products, folks will soon be able to pick up beer and wine produced in the region at Green Fields Market with the local approval of a liquor license transfer.

While state approval is still required for sales to begin, the Greenfield Board of License Commissioners on Jan. 30 approved the transfer of the former Wine Rack liquor license to the Franklin Community Co-op for Green Fields Market, located at 144 Main St. Outreach and Communications Manager Amy Britt said the store plans to offer a “small amount” of locally produced beer, wine and spirits.

“We’re really looking to highlight locally made products, especially as we’re looking to move into the new store,” Britt said, adding that Green Fields Market wants to help its member-owners and customers “have the full meal experience.”

Britt said the main focus will be on beer and wine produced in the Pioneer Valley, although the business plans to supplement that with a selection of a handful of local spirits as well. As the co-op awaits the state’s approval for the license, Britt said alcohol sales will likely begin in the summer.

The addition to the business comes as Britt said the Franklin Community Co-op is planning this spring to close on its space in the former Wilson’s Department Store in a project that will see Green Fields Market expand onto the building’s first floor, while the site’s upper floors will be developed into mixed-income rental apartments. Once the co-op closes on the space, construction on the store’s portion of the project is expected to start “immediately afterward,” according to Britt.

“I think it was just the right opportunity,” Britt said of the co-op pursuing the liquor license, adding that they were “looking again at the expansion and what can the co-op do to meet the different needs of our member-owners.”

Work to finalize the designs and plans is still being done, she added. The project has already been approved by the Planning Board and has received a special permit from the Zoning Board of Appeals.

“The plans, in terms of timelines, haven’t really changed,” Britt noted. “I think we’re all eager to get this started.”

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The Wine Rack, which was located at 70 Main St., closed in April 2022, as owners Melissa Winters and Chris Sexton decided to consolidate their liquor stores. At the time, the couple also owned Deerfield River Liquors in Deerfield, Connecticut River Liquors in Turners Falls and Ruggeri’s Discount Beverage and Redemption Center in Greenfield. The former liquor store’s space was then bought by McGovern Chevrolet.

Chris Larabee can be reached at clarabee@recorder.com or 413-930-4081.