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Suspense is brewing in Orange — or should we say Castle Rock?

  • Recorder Staff/Domenic PoliCastle Rock Coffee, exclusively at Trail Head Outfitters & General Store at 1 South Main St. in Orange.

  • Recorder Staff/Domenic PoliCastle Rock Coffee sits on a shelf at Dean’s Beans in Orange.

  • Recorder Staff/Domenic PoliCastle Rock Coffee, exclusively at Trail Head Outfitters & General Store at 1 South Main St. in Orange.

  • Recorder Staff/Domenic PoliCastle Rock Coffee, exclusively at Trail Head Outfitters & General Store at 1 South Main St. in Orange.

  • Recorder Staff/Domenic PoliCastle Rock Coffee, exclusively at Trail Head Outfitters & General Store at 1 South Main St. in Orange.

  • Recorder Staff/Domenic PoliCastle Rock Coffee sits on a shelf at Dean’s Beans in Orange.

  • Recorder Staff/Domenic PoliCastle Rock Coffee, exclusively at Trail Head Outfitters & General Store at 1 South Main St. in Orange.



Recorder Staff
Monday, September 11, 2017

ORANGE — The town is embracing its transformation into “Castle Rock.”

Residents are buzzing with talk of the upcoming online series based on the works of horror writer Stephen King, and archaic-looking signs can be spotted throughout the downtown area, where filming has been done. So business owner Paul Anderson had an idea: Why not sell a coffee blend to commemorate the excitement?

So Anderson, who owns Trail Head Outfitters & General Store at 1 South Main St., contacted Dean’s Bean to customize his own product. The result is Castle Rock Coffee, a Mexican French roast that Dean’s Beans bills as “a dark and mysterious brew that will keep your taste buds in suspense!”

“I’m trying to have fun with the fact that we have the series and make it a fun thing,” Anderson said in his store, adding that he also sells specialty “Castle Rock” postcards. “We’ve got to have something that kind of celebrates the fact that this is ‘Castle Rock.’ So what better thing than to have Castle Rock Coffee?”

Trail Head is the only place you can find Castle Rock Coffee, and Anderson said he has sold roughly 30 one-pound bags (for $11.95 each) since taking his first order about three weeks ago.

“I’m not making a million dollars on a postcard. I’m not making a million dollars on a pound of coffee. It’s just fun,” Anderson said.

Some filming takes place in Orange, some is done at New England Studios in Devens. Hulu, a subscription video-on-demand service, has ordered 10 episodes of “Castle Rock,” an original suspense/thriller. Castle Rock is a fictional town in Maine, King’s home state, that the writer has used in much of his work. According to Hulu, the town has been featured in “Cujo,” “The Dark Half,” and “Needful Things,” as well as the novella “The Body” and other short stories.

A teaser for the series can be viewed online at: hulu.tv/2rBi7hF.

Anderson, who lives in Athol, also commissions Trail Head Java from Dean’s Beans, which is based in Orange.

Dean Cycon, owner and founder of Dean’s Beans, described the Castle Rock coffee as “dark, a little scary,” and “kind of steamy, kind of smoky — if you want to look at it in literary terms, it could be a little eerie.” He said the coffee has depth and gravitas.

Office Manager Charlsie Gorski designed the bag’s logo and Human Resources Manager Katherine Parcell said an employee with a love for King’s work helped create the catchy description. Parcell said a photo of Castle Rock Coffee at Trail Head “went locally viral” after someone posted it to Facebook.

Cycon, who lives in Leverett and was used as a background actor in a “Pirates of the Caribbean” film, said he’s been following the “Castle Rock” series hype and is even on the casting call list.

“I get the call for the 4-foot-9-inch woman who weighs 170 pounds,” he said with a laugh.

“Castle Rock” crews are expected to be in town off and on until January 2018. They arrived around the beginning of August.

Connection to disaster

Cycon said Castle Rock Coffee comes from Chiapas, the southernmost state of Mexico, which is reeling from an offshore earthquake that reached 8.2 on the Richter scale, used to gauge the severity of earthquakes.

“It was 60 nautical miles away from Chiapas,” he said. “I’ve put out emails and texts to anybody I know with a cell phone down there to try to get information, and we’re hoping to hear back because we may be needed to jump in and do some recovery work, because that’s our obligation.”

Cycon said Castle Rock Coffee comes from Don Gerardo Diaz’s farm, which sits on the Mexican/Guatemalan border.

“It’s right there,” Cycon said. “And it could be impacting some of the folks on the Guatemalan side, too.”

Reach Domenic Poli at: dpoli@recorder.com
or 413-772-0261, ext. 258
On Twitter: @DomenicPoli